Mike Cernovich’s MAGA Mindset: Making YOU and America Great Again is the best book you can read about Donald Trump’s rise from Joke Candidate to Imminent God Emperor in the 2016 American election. It’s also the only (and thus “worst”) book on this subject, as author Mike Cernovich has published it several weeks before the election takes place.
If this strikes you as unnecessarily bold, audacious, and risky, then you might be the exact type of person who’ll benefit the most from reading MAGA Mindset.
What’s in MAGA Mindset?
MAGA Mindset is a fascinating account of three interweaving stories:
- The accelerating death spiral of the Late American Republic: political correctness; cuckservatism; the increasingly brazen anti-white Left.
- Donald J. Trump’s ascendancy through the American political machine, touching on many of the factors written about here: mastery of old and new media; persuasion; sheer force of character; mindset.
- The author’s personal journey from live-and-let-live Libertarian, to reluctant culture warrior, to one of the most influential one-man media outlets in America.
MAGA Mindset was an enjoyable and informative one-sitting read, and introduced me to several new ideas about mindset and the dynamics of this election. A read who (unlike myself) hasn’t been closely following both the election and Cernovich’s mindset writings will stand get even more value from the book.
As a long-time fan of Cernovich’s work, I was almost certain this book would be at least “pretty good.” My one concern going into MAGA Mindset was that it would suffer from the time constraints imposed by the upcoming election, and the author’s unrelenting publishing of breaking news and analysis on his blog and Twitter; I went into MAGA Mindset prepared to be forgiving on the book’s technical elements.
But while MAGA Mindset is fast-paced and urgent, the writing shows no signs of being rushed. I was surprised to find that MAGA Mindset was so well-written, I would rate it above the superb Gorilla Mindset in terms of editing, flow, and organization. This quality speaks highly to Mike’s growth as a writer, and also to the editorial value of Vox Day and Castalia House Publishing.
On the four social movements Trump has tapped into: Nationalism; Rejection of White guilt; Embracing Masculinity; Rejection of Political Correctness:
Ann Coulter put it more eloquently than I ever could when she wrote, “Looking at what the party has become, I certainly hope he’s not a ‘real Republican.’ I know he’s a real American. Those used to be the same thing.”
Donald Trump is the first candidate in years who has not only refused to attack whites, but instead chose to speak on their behalf and rally around their issues
For a society to function properly there must be a proper balancing of feminine and masculine energy. Masculinity and femininity are complements, not substitutes.
It is not going too far to say that the new American motto is, “You can’t say that!” And “that” is a constantly moving target, defined by the most radical leftists, who have managed to impose an increasingly strict politically correct culture on Americans. Their ability to adjust the narrative at will, and to always make sure it serves their interests, is because Republicans have allowed the liberal media to set the terms of acceptable debate.
A cuckservative will purge those the Left declares badthinkers like Steve Sailer, John Derbyshire, Ann Coulter, and RamZPaul from the Right without hesitation even though the Left doesn’t hesitate to give left-wing extremists like Al Sharpton and Bill Ayers public media platforms. Not only that, cuckservatives unfairly attempt to delegitimize the valid points these right-wing badthinkers are making, and declare them to be “fringe” or “extreme Right.
On the author’s personal journey and initial reluctance to accept the necessity of political action:
I used to be an open-borders libertarian myself. America is a great country, and I thought we should welcome people from around the world to live here and indoctrinate them into the American way. Keep in mind that this is still a position preferable to open borders liberalism, which welcomes people into the country without any attempt at assimilating them. My view shifted radically over the years, as the idea that immigrants had to conform to American values came to be seen as imposing our cultural hegemony on them. Even suggesting that there is an exceptional American way is now seen as a microaggression, which is considered to be a form of assault by middle-class liberals who have never experienced an act of actual violence in their lives.
The truth is that I had no choice but to take up arms after being betrayed by so-called conservatives and others on the nominal right. No one would stand up for my rights—for our rights—as men.
Then, like magic, a meme emerged from the darkness. Like Prometheus’s fire, it descended from the heights of Olympus and was given to Man to illuminate his way forward. This glorious meme was the word “cuckservative”
Yes, the once-great National Review has repeatedly fired its most popular writers, such as Joe Sobran, Mark Steyn and John Derbyshire, for offending people who don’t read and don’t like National Review. Even Ann Coulter, the author of 11 New York Times-bestselling books, lost her column at National Review after liberals complained about her. Why, you might well ask. Were they actually surprised that liberals didn’t approve of the most influential female conservative of her generation?
Lastly, one great line that would make an equally fitting epigraph for MAGA Mindset, and epitaph for the mainstream Cuckservative movement:
The message the Right needs more than anything: think like a master, not like a slave.
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