The metaphor of The Red Pill refers to the hidden, repressed nature of politically incorrect truths. We’re discovering new information, and discarding the lies that we’ve been taught.
But little of it is actually new. What we call “The Red Pill” was common knowledge to previous generations. For example, Shopenhauer, Shakespeare, and Jesus Christ would not have been surprised to learn that Chicks Dig Jerks. This forgotten wisdom is only new to us – a generation of men raised in the stifling and feminized culture of post-war progressivism.
And now that we have re-discovered it, we have made it widely available to anyone with a keyboard and an internet connection.
So… Why are there still so many broken men? Why is this still an obscure fringe movement?
Even the men who have “taken the red pill” are not out of the woods yet. Look in the mirror: Are you struggling in any aspect of your life? If so, why?
- If you want to be healthy: Eat Paleo, lift heavy weights, do light cardio, juice vegetables, drink in moderation, and decrease stress
- If you want to be financially comfortable: Earn money online, or just pick a lucrative career that matches your skills and disposition, work hard at it, and keep a disciplined budget
- If you want to be successful with women: Get your health and money straight, take care of your appearance, learn game, and approach women regularly
- If you want to be happy and pleasant to be around – read The Bible and pretend you believe it
All of the answers you need are right in front of your face. The information is out there. There’s just one problem…
Information Alone Is Insufficient
The Red Pill community contains a wealth of knowledge that young men can use to immediately start improving their lives. But it’s still a fringe movement. It’s still completely invisible to the vast majority of young western men. If we want to change that, then we have to think about how other men can be led to The Red Pill:
- Men need to find the Red Pill community, via search engines, social media, or from talking to friends.
- Men need to be interested in our knowledge. Our sites must quickly and clearly explain the value we offer.
- Men need to trust what we are saying. Our sites must display markers of trustworthiness such as quality design, content, and marketing practices.
- Finally, men need to be motivated to take action and start improving their lives. Our audience needs to be sold on the idea of making temporary sacrifice in their personal lives for long-term benefits.
In summary: It is not enough for The Red Pill to exist. It must be marketed. Young men must find The Red Pill; they must be convinced that we have the answers they need; and then they must be persuaded to turn information into action.
Being right is not enough. I’m tired of being right. I want to create a resource that pushes men to act.
What does this mean, in practice?
- I’ve updated my three-year old web design, and implemented some basic internet marketing best practices. If you like the new design, check out the Genesis Framework and Magazine Theme for WordPress. If you like the logo, get in touch with Unlucky Devil.
- I’m implementing a higher standard for all content that I publish. This will require more research, more efficient writing, and a greater focus on tweaks that will attract clicks, shares, and search engine traffic
- I’m investing more time and energy into this blog – one full day per week.
Over the next month, my primary focus will be creating content that efficiently summarizes the best practices for men’s health, personal finance, dating, and productivity. My secondary focus will be bringing more readers to this blog, and improving my monetization strategies so I can continue to justify the time I spend on this project.
Are You Ready To Turn Pro?
If you think this post is self-indulgent, I encourage you to read between the lines and think about how you can apply these principles to your own life and projects. The lesson to take away is: If something is worth doing, it’s worth doing right.
“You should be as focused on performing trivial tasks as important ones because this trains your brain to work at high levels. Otherwise, lazy thinking and poor performance will seep into the tasks that you actually want to perform well at.I dislike cleaning my apartment, but the energy I put into it is the same as writing this article. I clean slowly and thoroughly, knowing that this is training for other tasks that have more weight in life. Rushing also causes you to make mistakes, often prolonging the task longer than if you did it carefully in the first place. Creating a habit of excellency means you have to do everything excellently, no matter how trivial. Even when I wash dishes by hand, I make sure to do a first-rate job. If anything is worth doing in life, it’s worth doing right.”
And Stephen Pressfield explores this concept in his excellent book, Turning Pro:
“Turning pro is free, but it’s not easy. You don’t need to take a course or buy a product. All you have to do is change your mind.
Turning pro is free, but it’s not without cost. When we turn pro, we give up a life with which we may have become extremely comfortable. We give up a self that we have come to identify with and to call our own. We may have to give up friends, lovers, even spouses.
Turning pro is free, but it demands sacrifice. The passage is often accompanied by an interior odyssey whose trials are survived only at great cost, emotionally, psychologically, and spiritually. We pass through a membrane when we turn pro. It hurts. It’s messy and it’s scary. We tread in blood when we turn pro.
Turning pro is not for everyone. We have to be a little crazy to do it, or even to want to. In many ways the passage chooses us; we don’t choose it. We simply have no alternative.What we get when we turn pro is, we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to embrace and to live out.
Do you remember where you were on 9/11? You’ll remember where you were when you turn pro.”
It’s time for Thumotic – and the Red Pill blogosphere in general – to Turn Pro. From now on, I’m holding this blog to a higher standard. I’m investing the necessary time and energy to turn it into the best source of actionable self-improvement advice on the internet. I’m also operating the Red Pill Review – now with much faster load times and a freshly-updated top-ten lis – where I’m working to build an optimal content aggregator for this community. Check it out.
As for you, dear reader: What projects do you have in your life right now that you could be doing a better job on? What steps would you take, if you made the decision to Turn Pro? Let us know in the comments.