Donald J. Trump’s First 100 Days

This post details three policy proposals that Donald Trump’s administration should consider implementing in their first 100 days. These policies are not uniquely urgent or important, but they share three crucial characteristics:

  1. They are good ideas that will help Make America Great Again
  2. They reinforce the reality of a more empathetic Trump, and help dispel the illusion of Trump The Monster
  3. They will provoke absurd, hilarious, self-destructive responses from the American left

1) Criminalize Factory Farming

Modern farming practices are disgusting beyond belief. Millions of sentient, feeling, thinking animals are tortured from cradle to grave. Cows and pigs are roughly as intelligent as dogs. Have you ever owned a dog? Imagine putting your dog through that life; now imagine doing that to millions of dogs.

I’m probably the last person you would expect to be an animal rights activist. Even as I started typing this post, my interest in criminalizing factory farming was primarily driven by the prospect of scoring cheap political points and promoting leftist cognitive dissonance. But the more I think about it, the more I find I really do care. Factory Farming is Evil.

How can Trump end factory farming? Simply, by mandating that all food produced or consumed in America adheres to a high standards of humane care and slaughter. We could also impose a maximum annual revenue per farm ($50 million or so) to end industrial farming practices and promote a return to farms run by families and small business owners. New regulations could also include requirements to minimize use of antibiotics, grain feed, and other practices that contribute to the destruction of our environment and our health.

This policy would be catastrophic for industrial agriculture (good) and lead to a massive boom in small-scale, organic, sustainable, humane farming (good). It would lead to a significant increase in food prices (bad) but this could be offset with a targeted program to help low-income Americans with their grocery bills. It would be a massive transfer of wealth and capital from wealthy to poor, and from urban to rural.

The best part of this idea is the response it would provoke from the left. Prepare to watch, as lifelong progressives suddenly discover their deep ideological commitment to free enterprise and the inalienable right of Monsanto to destroy our environment, poison our bodies, and torture intelligent mammals, because the alternative is a decline in GDP and agricultural productivity.

2) Offer White South Africans Refugee Status

Unless something changes,  South Africa will almost certainly suffer the same fate as every single other former African colony. Trump should thus offer refugee status to all white South Africans, because they are facing an immediate and credible threat of genocide.

It’s impossible to overstate the rage and cognitive dissonance this would provoke from the left. Rescuing white South Africans is clearly a good and moral thing to do, but it would send Anti-Trumpbots into paroxysms of rage because… because…. because… *heads explode.*

Pause for a minute and reflect on the absurdity of it all. Progressives tend to believe:

  • America is a nation of immigrants
  • Immigration is necessary for our economy
  • Race doesn’t matter, it is a social construct
  • Accepting refugees is a moral imperative

Opening the door to South African refugees would force the left to repudiate all of these premises. Prepare to watch, as lifelong progressives suddenly discover their deep ideological commitment to new cognitive dissonance salves, such as: We can’t accept these refugees because they will hurt our economy; it will cost too much to process them; We can’t accept these refugees, because they are only under imminent threat of genocide – we should only grant refugee status to people who have already been murdered and buried in mass graves; this isn’t America’s business, we aren’t responsible for solving all of the world’s problems.

Best of all, accepting South African refugees would provoke many on the left to make their true motivating principle explicit: White people are inherently, irredeemably evil, and deserve to be murdered. Certainly there are some people who believe this. How many? I don’t know, but I’d like to find out.

3) Revoke White House press credentials, and replace them with the most open and transparent administration in American history

Mainstream media outlets have sacrificed their credibility on the altar of a failed attempt to prevent a Donald Trump presidency. The American people do not trust the press. They have proven themselves unworthy or our trust, our clicks, and the immense power they’ve been granted as the Fifth Estate in American politics.

So: why should the legacy media be granted special privileges or institutional legitimacy? Answer: they shouldn’t.

This doesn’t mean we should interfere with their right to free speech. Jeff Bezos and Carlos Slim should be free to continue operating their blogs in peace. Univision and Time Warner can manage their YouTube channels with impunity, as is their right. But in the internet-driven media environment of 2016, no self-appointed news organizations – least of all those that failed to do their duty during this election – should receive privileged access, leaks, tips, background interviews, or any other privileges not also available to Citizen Journalists.

Hilariously, old media hacks are already starting to chafe at the new reality:

In a highly unusual move, President-elect Donald Trump on Tuesday night left his Manhattan residence without notifying the reporters covering him or giving any indication of where he was going. The maneuver seemed to deliberately limit access to the media.

With his Tuesday night actions, the Trump Administration is shaping up to be the least accessible to the public and the press in modern history.

Prepare to watch, as the mainstream media starts making impassioned pleas for their continued relevance and special status in a world that has left them behind. Just as Uber and other ride-sharing companies opened our eyes to how awful the taxi industry had become, citizen journalists and opinion commentators like Julian Assange, Mike Cernovich, Scott Adams, Stefan Molyneux, James O’Keefe, Paul Joseph Watson, and a legion of anonymous shitposters, have shown us how ignorant, biased, compromised, stupid, and (worst of all) boring the mainstream media has become.

So: Chto delat with the Journalists? Shall we pursue the Shortest Way? No. The worst sin toward our fellow creatures is not to hate them, but to be indifferent to them. Let Trump, and us, be indifferent to the self-discredited press. Let’s also not succumb to the temptation of creating a new press pool of Trump Loyalists. Rather, let’s develop platforms for direct and transparent two-way communication between the White House and the public: Social media, secure petitions, digital town halls. I think Trump would do well in the podcast format.

Bottom line: The press is an irrelevant gatekeeper in a rapidly disintermediating world. Let’s help them along in this process, starting with the revocation of their special access to the WH.

Which of these policy proposals should Trump prioritize? You can help decide by participating in a short poll:

The Shortest-Way With The Dissenters

Here’s a fun essay by Daniel Defoe, writing in 1702:

The Shortest Way With The Dissenters

SIR ROGER L’ESTRANGE tells us a story in his collection of Fables, of the Cock and the Horses. The Cock was gotten to roost in the stable among the horses; and there being no racks or other conveniences for him, it seems, he was forced to roost upon the ground. The horses jostling about for room, and putting the Cock in danger of his life, he gives them this grave advice, “Pray, Gentlefolks! let us stand still! for fear we should tread upon one another!”

There are some people in the World, who, now they are unperched, and reduced to an equality with other people, and under strong and very just apprehensions of being further treated as they deserve, begin, with ESOP’S Cock, to preach up Peace and Union and the Christian duty of Moderation; forgetting that, when they had the Power in their hands, those Graces were strangers in their gates!

It is now, near fourteen years, (1688–1702), that the glory and peace of the purest and most flourishing Church in the world has been eclipsed, buffeted, and disturbed by a sort of men, whom, GOD in His Providence, has suffered to insult over her, and bring her down. These have been the days of her humiliation and tribulation. She has borne with an invincible patience, the reproach of the wicked: and GOD has at last heard her prayers, and delivered her from the oppression of the stranger.

And now, they find their Day is over! their power gone! and the throne of this nation possessed by a Royal, English, true, and ever constant member of, and friend to, the Church of England! Now, they find that they are in danger of the Church of England’s just resentments! Now, they cry out, “Peace!” “Union!” “Forbearance!” and “Charity!”: as if the Church had not too long harboured her enemies under her wing! and nourished the viperous blood, till they hiss and fly in the face of the Mother that cherished them!

No, Gentlemen! the time of mercy is past! your Day of Grace is over! you should have practised peace, and moderation, and charity, if you expected any yourselves!

We have heard none of this lesson, for fourteen years past! We have been huffed and bullied with your Act of Toleration! You have told us, you are the Church established by Law, as well as others! have set up your canting Synagogues at our Church doors! and the Church and her members have been loaded with reproaches, with Oaths, Associations, Abjurations, and what not! Where has been the mercy, the forbearance, the charity you have shewn to tender consciences of the Church of England that could not take Oaths as fast as you made them? that having sworn allegiance to their lawful and rightful King, could not dispense with that Oath, their King being still alive; and swear to your new hodge podge of a Dutch Government? These have been turned out of their Livings, and they and their families left to starve! their estates double taxed to carry on a war they had no hand in, and you got nothing by!

What account can you give of the multitudes you have forced to comply, against their consciences, with your new sophistical Politics, who, like New Converts in France, sin because they cannot starve? And now the tables are turned upon you; you must not be persecuted! it is not a Christian spirit!

You have butchered one King! deposed another King! and made a Mock King of a third! and yet, you could have the face to expect to be employed and trusted by the fourth! Anybody that did not know the temper of your Party, would stand amazed at the impudence as well as the folly to think of it!

Your management of your Dutch Monarch, who you reduced to a mere King of Cl[ub]s, is enough to give any future Princes such an idea of your principles, as to warn them sufficiently from coming into your clutches; and, GOD be thanked! the Queen is out of your hands! Knows you! and will have a care of you!

There is no doubt but the Supreme Authority of a nation has in itself, a Power, and a right to that Power, to execute the Laws upon any part of that nation it governs. The execution of the known Laws of the land, and that with but a gentle hand neither, was all that the Fanatical Party of this land have ever called Persecution. This they have magnified to a height, that the sufferings of the Huguenots in France were not to be compared with them. Now to execute the known Laws of a nation upon those who transgress them, after having first been voluntarily consenting to the making of those Laws, can never be called Persecution, but Justice. But Justice is always Violence to the party offending! for every man is innocent in his own eyes.

The first execution of the Laws against Dissenters in England, was in the days of King JAMES I.; and what did it amount to? Truly, the worst they suffered was, at their own request, to let them go to New England, and erect a new colony; and give them great privileges, grants, and suitable powers; keep them under protection, and defend them against all invaders; and receive no taxes or revenue from them!

This was the cruelty of the Church of England! Fatal lenity! It was the ruin of that excellent Prince, King CHARLES I. Had King JAMES sent all the Puritans in England away to the West Indies; we had been a national unmixed Church! the Church of England had been kept undivided and entire!

To requite the lenity of the Father, they take up arms against the Son, conquer, pursue, take, imprison, and a last to death the Anointed of GOD, and destroy the very Being and Nature of Government: setting up a sordid Impostor, who had neither title to govern, nor understanding to manage, but supplied that want, with power, bloody and desperate counsels and craft, without conscience.

Had not King JAMES I. withheld the full execution of the Laws: had he given them strict justice, he had cleared the nation of them! And the consequences had been plain; his son had never been murdered by them, nor the Monarchy overwhelmed. It was too much mercy shewn them that was the ruin of his posterity, and the ruin of the nation’s peace. One would think the Dissenters should not have the face to believe, that we are to be wheedled and canted into Peace and Toleration, when they know that they have once requited us with a Civil War, and once with an intolerable and unrighteous Persecution, for our former civility.

Nay, to encourage us to be easy with them, it is apparent that they never had the upper hand of the Church, but they treated her with all the severity, with all the reproach and contempt as was possible! What Peace and what Mercy did they shew the loyal Gentry of the Church of England, in the time of their triumphant Commonwealth? How did they put all the Gentry of England to ransom, whether they were actually in arms for the King or not! making people compound for their estates, and starve their families! How did they treat the Clergy of the Church of England! sequester the Ministers! devour the patrimony of the Church, and divide the spoil, by sharing the Church lands among their soldiers, and turning her Clergy out to starve! Just such measures as they have meted, should be measured to them again!

Charity and Love is the known doctrine of the Church of England, and it is plain She has put it in practice towards the Dissenters, even beyond what they ought [deserved], till She has been wanting to herself, and in effect unkind to her own sons: particularly, in the too much lenity of King JAMES I., mentioned before. Had he so rooted the Puritans from the face of the land, which he had an opportunity early to have done; they had not had the power to vex the Church as since they have done.

In the days of King CHARLES II., how did the Church reward their bloody doings, with lenity and mercy! Except the barbarous Regicides of the pretended Court of Justice, not a soul suffered, for all the blood in an unnatural war! King CHARLES came in all mercy and love, cherished them, preferred them, employed them, withheld the rigour of the law; and oftentimes, even against the advice of his Parliament, gave them Liberty of Conscience: and how did they requite him? With the villainous contrivance to depose and murder him and his successor, at the Rye [House] Plot!

King JAMES [II.], as if mercy was the inherent quality of the Family, began his reign with unusual favour to them. Nor could their joining with the Duke of MONMOUTH against him, move him to do himself justice upon them. But that mistaken Prince, thinking to win them by gentleness and love, proclaimed a Universal Liberty to them! and rather discountenanced the Church of England than them! How they required him, all the World knows!

The late reign [WILLIAM III.] is too fresh in the memory of all the World to need a comment. How under pretence of joining with the Church in redressing some grievances, they pushed things to that extremity, in conjunction with some mistaken Gentlemen, as to depose the late King: as if the grievance of the Nation could not have been redress but by the absolute ruin of the Prince!Here is an instance of their Temper, their Peace, and Charity!

To what height they carried themselves during the reign of a King of their own! how they crope [creeped] into all Places of Trust and Profit! how they insinuated themselves into the favour of the King, and were at first preferred to the highest Places in the nation! how they engrossed the Ministry! and, above all, how pitifully they managed! is too plain to need any remarks.

But particularly, their Mercy and Charity, the spirit of Union they tell us so much of, has been remarkable in Scotland. If any man would see the spirit of a Dissenter, let him look into Scotland! There, they made entire conquest of the Church! trampled down the sacred Orders and suppressed the Episcopal Government, with an absolute, and, as they supposed, irretrievable victory! though it is possible, they may find themselves mistaken!

Now it would be a very proper question to ask their impudent advocate, the Observator, “Pray how much mercy and favour did the members of the Episcopal Church find in Scotland, from the Scotch Presbyterian Government?” and I shall undertake for the Church of England, that the Dissenters shall still receives as much here, though they deserve but little.

In a small treatise of The Sufferings of the Episcopal Clergy in Scotland, it will appear what usage they met with! How they not only lost their Livings; but, in several places, were plundered and abused in their persons! the Ministers that could not conform, were turned out, with numerous families and no maintenance, and hardly charity enough left to relieve them with a bit of bread. The cruelties of the Party were innumerable, and are not to be attempted in this short Piece.

And now, to prevent the distant cloud which they perceive to hang over their heads from England, with a true Presbyterian policy, they put it for a Union of Nations! that England might unite their Church with the Kirk of Scotland, and their Assembly of Scoth canting Long-Cloaks in our Convocation. What might have been, if our Fanatic Whiggish Statesmen continued, GOD only knows! but we hope we are out of fear of that now.

It is alleged by some of the faction, and they have begun to bully us with it, that “if we won’t unite them, they will not settle the Crown with us again; but when Her Majesty dies, will choose a King for themselves!”

If they won’t we must make them! and it is not the first time we have let them know that we are able! The Crowns of these Kingdoms have not so far disowned the Right of Succession, but they may retrieve it again; and if Scotland thinks to come off from a Successive to an Electric State of Government; England has not promised, not to assist the Right Heir, and put him into possession, without any regards to their ridiculous Settlements.

THESE are the Gentlemen! these their ways of treating the Church, both at home and abroad!

Now let us examine the Reasons they pretend to give, why we should be favourable to them? why we should continue and tolerate them among us?

First. They are very numerous, they say. They are a great part of the nation, and we cannot suppress them!

To this, may be answered,

First. They are not so numerous as the Protestants in France: and yet the French King effectually cleared the nation of them, at once; and we don’t find he misses them at home!

But I am not of the opinion, they are so numerous as is pretended. Their Party is more numerous than their Persons; and those mistaken people of the Church who are misled and deluded by their wheedling artifices to join with them, make their Party the greater: but those will open their eyes when the Government shall set heartily about the Work, and come off from them, as some animals, which they say, always desert a house when it is likely to fall.

Secondly. The more numerous, the more dangerous; and therefore the more need to suppress them! and GOD has suffered us to bear them as goads in our sides, for not utterly extinguishing them long ago.

Thirdly. If we are to allow them, only because we cannot suppress them; then it ought to be tried, Whether we can or not? And I am of opinion, it is easy to be done! and could prescribe Ways and Means, if it were proper: but I doubt not the Government will find effectual methods for the rooting of the contagion from the face of this land.

Another argument they use, which is this. That this is a time of war, and we have need to unite against the common enemy.

We answer, This common enemy had been no enemy, if they had not made him so! He was quiet, in peace, and no way disturbed and encroached upon us; and we know no reason we had to quarrel with him.

But further. We make no question but we are able to deal with this common enemy without their help: but why must we unite with them, because of the enemy? Will they go over to the enemy, if we do not prevent it, by a Union with them? We are very well contented [that] they should! and make no question, we shall be ready to deal with them and the common enemy too; and better without them than with them! Besides, if we have a common enemy, there is the more need to be secure against our private enemies! If there is one common enemy, we have the less need to have an enemy in our bowels!

It was a great argument some people used against suppressing the Old Money, that “it was a time of war, and it was too great a risque [risk] for the nation to run! If we should not master it, we should be undone!” And yet the sequel proved the hazard was not so great, but it might be mastered, and the success [i.e., of the new coinage] was answerable. The suppressing the Dissenters is not a harder work! nor a work of less necessity to the Public! We can never enjoy a settled uninterrupted union and tranquility in this nation, till the spirit of Whiggism, Faction, and Schism is melted down like the Old Money!

To talk of difficulty is to frighten ourselves with Chimeras and notions of a powerful Party, which are indeed a Party without power. Difficulties often appear greater at a distance than when they are searched into with judgment, and distinguished from the vapours and shadows that attend them.

We are not to be frightened with it! This Age is wiser than that, by all our own experience, and theirs too! King CHARLES I. had early suppressed this Party, if he had taken more deliberate measures! In short, it is not worth arguing, to talk of their arms. Their MONMOUTHS, and SHAFTESBURYS, and ARGYLES are gone! Their Dutch Sanctuary is at an end! Heaven has made way for their destruction! and if we do not close with the Divine occasion, we are to blame ourselves! and may hereafter remember, that we had, once, an opportunity to serve the Church of England, by extirpating her implacable enemies; and having let slip the Minute that Heaven presented, may experimentally complain, Post est Occasio CALVO!

Here are some popular Objections in the way.

As First, The Queen has promised them, to continue them in their tolerated Liberty; and has told us She will be a religious observer of her word.

What Her Majesty will do, we cannot help! but what, as the Head of the Church, she ought to do, is another case. Her Majesty has promised to protect and defend the Church of England, and if she cannot effectually do that, without the destruction of the Dissenters; she must, of course, dispense with one promise to comply with another!

But to answer this cavil more effectually. Her Majesty did never promise to maintain the Toleration to the destruction of the Church; but it was upon supposition that it may be compatible with the well-being and safety of the Church, which she had declared she would take especial care of. Now if these two Interests clash, it is plain Her Majesty’s intentions are to uphold, protect, defend, and establish the Church! and this, we conceive is impossible [that is, while maintaining the Toleration].

Perhaps it may be said, That the Church is in no immediate danger from the Dissenters; and therefore it is time enough.

But this is a weak answer. For first. If the danger be real, the distance of it is no argument against, but rather a spur to quicken us to Prevention, lest it be too late hereafter.

And secondly. Here is the opportunity, and the only one perhaps, that ever the Church had to secure herself, and destroy her enemies.

The Representatives of the Nation have now an opportunity! The Time is come, which all good men have wished for! that the Gentlemen of England may serve the Church of England, now they are protected and encouraged by a Church of England Queen!

What will you do for your Sister in the day that she shall be spoken for?

If ever you will establish the best Christian Church in the World?

If ever you will suppress the Spirit of Enthusiasm?

If ever you will free the nation from the viperous brood that have so long sucked the blood of their Mother?

If ever you will leave your Posterity free from faction and rebellion, this is the time. This is the time to pull up this heretical Weed of Sedition, that has so long disturbed the Peace of the Church, and poisoned the good corn!

But, says another hot and cold Objector, This is renewing Fire and Faggot! reviving the Act, De heretico comburendo! This will be cruelty in its nature! and barbarous to all the World!

I answer, It is cruelty to kill a snake or a toad in cold blood, but the poison of their nature makes it a charity to our neighbours, to destroy those creatures! not for any personal injury received, but for prevention; not for the evil they have done, but the evil they may do! Serpents, toads, vipers, &c., are noxious to the body, and poison the sensitive life: these poison the soul! corrupt our posterity! ensnare our children! destroy the vitals of our happiness, our future felicity! and contaminate the whole mass!

Shall any Law be given to such wild creatures! Some beasts are for sport, and the huntsmen give them the advantages of ground: but some are knocked on the head, by all possible ways of violence and surprise!

I do not prescribe Fire and Faggot! but as SCIPIO said of Carthage, Delenda est Carthago! They are to be rooted out of this nation, if ever we will live in peace! serve GOD! or enjoy our own! As for the manner, I leave it to those hands, who have a Right to execute GOD’S Justice on the Nation’s and the Church’s enemies.

But, if we must be frighted from this Justice, under the[se] specious pretences, and odious sense of cruelty; nothing will be effected! It will be more barbarous to our own children and dear posterity, when they shall reproach their fathers, as we ours, and tell us[!], “You had an Opportunity to root out this cursed race from the World, under the favour and protection of a True Church of England Queen! and out of your foolish pity, you spared them: because, forsooth, you would not be cruel! And now our Church is suppressed and persecuted, our Religion trampled under foot, our estates plundered; our persons imprisoned, and dragged to gaols, gibbets, and scaffolds! Your sparing this Amalekite race is our destruction! Your mercy to them, proves cruelty to your poor posterity!”

How just will such reflections be, when our posterity shall fall under the merciless clutches of this uncharitable Generation! when our Church shall be swallowed up in Schism, Faction, Enthusiasm, and Confusion! when our Government shall be devolved upon Foreigners, and our Monarchy dwindled into a Republic!

It would be more rational for us, if we must spare this Generation, to summon our own to a general massacre: and as we have brought them into the World free, to send them out so; and not betray them to destruction by our supine negligence, and then cry “It is mercy!”

Moses was a merciful meek man; and yet with what fury did he run through the camp, and cut the throats of three and thirty thousand of his dear Israelites that were fallen into idolatry. What was the reason? It was mercy to the rest, to make these examples! to prevent the destruction of the whole army.

How many millions of future souls, [shall] we save from infection and delusion, if the present race of Poisoned Spirits were purged from the face of the land!

It is vain to trifle in this matter! The light foolish handling of them by mulcts, fines, &c.; ’tis their glory and their advantage! If the Gallows instead of the Counter, and the galleys instead of the fines; were the reward of going to a conventicle, to preach or hear, there would not be so many sufferers! The spirit of martyrdom is over! They that will go to church to be chosen Sheriffs and Mayors, would go to forty churches, rather than be hanged!

If one severe Law were made, and punctually executed, that Whoever was found at a Conventicle should be banished the nation, and the Preacher be hanged; we should soon see an end of the tale! They would all come to church again, and one Age [generation] would make us all One again!

To talk of Five Shillings a month for not coming to the Sacrament, and One Shilling per week, for not coming to Church: this is such a way of converting people as was never known! This is selling them a liberty to transgress, for so much money!

If it be not a crime, why don’t we give them full license? and if it be, no price ought to compound for the committing of it! for that is selling a liberty to people to sin against GOD and the Government!

If it be a crime of the highest consequence, both against the peace and welfare of the nation, the Glory of GOD, the good of the Church, and the happiness of the soul: let us rank it among capital offences! and let it receive punishment in proportion to it!

We hang men for trifles, and banish them for things not worth naming; but that an offence against GOD and the Church, against the welfare of the World, and the dignity of Religion shall be bought off for FIVE SHILLINGS: this is such a shame to a Christian Government, that it is with regret I transmit it to posterity.

If men sin against GOD, affront His ordinances, rebel against His Church, and disobey the precepts of their superiors; let them suffer, as such capital crimes deserve! so will Religion flourish, and this divided nation be once again united.

And yet the title of barbarous and cruel will soon be taken off from this Law too. I am not supposing that all the Dissenters in England should be hanged or banished. But as in case of rebellions and insurrections, if a few of the ringleaders suffer, the multitude are dismissed; so a few obstinate people being made examples, there is no doubt but the severity of the Law would find a stop in the compliance of the multitude.

To make the reasonableness of this matter out of question, and more unanswerably plain, let us examine for what it is, that this nation is divided into Parties and factions? and let us see how they can justify a Separation? or we of the Church of England can justify our bearing the insults and inconveniences of the Party.

One of their leading Pastors, and a man of as much learning as most among them, in his Answer to a Pamphlet entitled An Enquiry into the Occasional Conformity, hath these words, p. 27: “Do the Religion of the Church and the Meeting Houses make two religions? Wherein do they differ? The Substance of the same Religion is common to them both, and the Modes and Accidents are the things in which only they differ.” P. 28: “Thirty-nine Articles are given us for the Summary of our Religion: thirty-six contain the Substance of it, wherein we agree; three are additional Appendices, about which we have some differences.”

Now, if as, by their own acknowledgment, the Church of England is a true Church; and the difference is only in a few “Modes and Accidents”: why should we expect that they will suffer the gallows and galleys, corporal punishment and banishment, for these trifles? There is no question, but they will be wiser! Even their own principles won’t bear them out in it!

They will certainly comply with the Laws, and with Reason! And though, at the first, severity may seem hard, the next Age will feel nothing of it! the contagion will be rooted out. The disease being cured, there will be no need of the operation! But if they should venture to transgress, and fall into the pit; all the World must condemn their obstinacy, as being without ground from their own principles.

Thus the pretence of cruelty will be taken off, and the Party actual suppressed; and the disquiets they have so often brought upon the Nation, prevented.

Their numbers and their wealth make them haughty; and that is so far from being an argument to persuade us to forbear them, that it is a warning to us, without any more delay, to reconcile them to the Unity of the Church, or remove them from us.

At present, Heaven be praised! they are not so formidable as they have been, and it is our own fault if ever we suffer them to be so! Providence and the Church of England seem to join in this particular, that now, the Destroyers of the Nation’s Peace may be overturned! and to this end, the present opportunity seems to put into our hands.

To this end, Her present Majesty seems reserved to enjoy the Crown, that the Ecclesiastic as well as Civil Rights of the Nation may be restored by her hand.

To this end, the face of affairs has received such a turn in the process of a few months as never has been before. The leading men of the Nation, the universal cry of the People, the unanimous request of the Clergy agree in this, that the Deliverance of our Church is at hand!

For this end, has Providence given such a Parliament! such a Convocation! such a Gentry! and such a Queen! as we never had before.

And what may be the consequences of a neglect of such opportunities? The Succession of the Crown has but a dark prospect! Another Dutch turn may make the hopes of it ridiculous, and the practice impossible! Be the House of our future Princes ever so well inclined, they will be Foreigners! Many years will be spent in suiting the Genius of Strangers to this Crown, and the Interests of the Nation! and how many Ages it may be, before the English throne be filled with so much zeal and candour, so much tenderness and hearty affection to the Church, as we see it now covered with, who can imagine?

It is high time, then, for the friends of the Church of England to think of building up and establishing her in such a manner, that she may be no more invaded by Foreigners, nor divided by factions, schisms, and error.

If this could be done by gentle and easy methods, I should be glad! but the wound is corroded, the vitals begin to mortify, and nothing but amputation of members can complete the cure! All the ways of tenderness and compassion, all persuasive arguments have been made use of in vain!

The humour of the Dissenters has so increased among the people, that they hold the Church in defiance! and the House of GOD is an abomination among them! Nay, they have brought up their posterity in such prepossessed aversion to our Holy Religion, that the ignorant mob think we are all idolaters and worshippers of BAAL! and account it a sin to come within the walls of our churches! The primitive Christians were not more shy of a heathen temple, or of meat offered to idols; nor the Jews, or swine’s flesh, than some of our Dissenters are of the church and the Divine Service solemnized therein.

The Obstinacy must be rooted out, with the profession of it! While the Generation are left at liberty daily to affront GOD Almighty, and dishonour His holy worship; we are wanting in our duty to GOD, and to our Mother the Church of England.

How can we answer it to GOD! to the Church! and to our posterity; to leave them entangled with Fanaticism! Error, and Obstinacy, in the bowels of the nation? to leave them an enemy in their streets, that, in time, may involve them in the same crimes, and endanger the utter extirpation of the Religion of the Nation!

What is the difference betwixt this, and being subject to the power of the Church of Rome? from whence we have reformed. If one be an extreme to the one hand, and one on another: it is equally destructive to the Truth to have errors settled among us, let them be of what nature they will! Both are enemies of our Church, and of our peace! and why should it not be as criminal to admit an Enthusiast as a Jesuit? why should the Papist with his Seven Sacraments be worse than the Quaker with no Sacraments at all? Why should Religious Houses be more intolerable than Meeting Houses?

Alas, the Church of England! What with Popery on one hand, and Schismatics on the other, how has She been crucified between two thieves. NOW, LET US CRUCIFY THE THIEVES!

Let her foundations be established upon the destruction of her enemies! The doors of Mercy being always open to the returning part of the deluded people, let the obstinate be ruled with the rod of iron!

Let all true sons of so holy and oppressed a Mother, exasperated by her afflictions, harden their hearts against those who have oppressed her!

And may God Almighty put it into the hearts of all the friends of Truth, to lift up a Standard against Pride and ANTICHRIST! that the Posterity of the Sons of Error may be rooted out from the face of this land, for ever!

First published December 1702, by Daniel Defoe


If you think Defoe was bullied into claiming as satire this utterly sincere essay, you might enjoy MAGA Mindset, by Mike Cernovich.

If you think it really is just satire of resurgent High Tories, you should read How To Fail At Everything And Still Win Big, by Scott Adams.

How To Protect Yourself From Bullies

This post is a short guide to protecting yourself from Hillary Clinton-supporting bullies in your personal and professional life. It will be most useful to people – like myself – who are Donald Trump supporters, but live and work in communities of Clinton supporters.

If you live in a traditional Red state and work in a field that permits freedom of conscience and association, your probably don’t need this guide: you are allowed to share your political beliefs without fear of bullies trying to get you fired, ostracized, or physically hurt. Must be nice.

However if a critical mass of your peers are Clinton supporters – i.e., if you’re a white collar professional in a coastal city – it’s hard to be honest about your Trump support without exposing yourself and your family to personal risk. For example, Clinton supporters might:

(Note that this video was actually recorded and uploaded by a Clinton supporter, who thought this video would reflect well on him and his impromptu gang. Sick.)

If you’re a Trump supporter in a Clinton-supporting enclave, its understandable if you’re afraid of vocalizing your support. Personally, I would suffer extreme financial and social hardship if I wrote positively about Trump under my real name. Many of you are in the same position. You don’t want to lose your job, have your car keyed, or end up like the woman above.

It might be that our fears are overblown:

But just in case, here are a few things you can do to avoid the worst of the bullying from Clinton supporters:

1) Park your vote with Jill Stein or Gary Johnson

“Me? I’m voting for Jill Stein. She’s smart, dedicated, and I think 3rd parties are good for our political culture. I would have considered voting for Hillary, but I’m a bit turned off by the fact that she wants to start a war with Russia, and is under investigation by the FBI for corruption, and has been paying thugs to start fights at Trump rallies. Trump is just, I mean wow just wow. I actually think he is right about some things, like scaling back our military empire, cleaning up Washington, and rebuilding middle class jobs. But I mean wow just wow, like come on, Trump?”

(I’ve hammed it up a bit in this example, but you get the general idea.)

2) Use Plausible Deniability

If you can’t march proudly into your office with MAGA-emblazoned gear, here’s my proposal for the next best thing: Orange ties.

Orange ties are not yet “a thing.” They won’t be a thing unless some of the New Media heavy hitters (Adams, Cernovich, others) decide this is a good idea worth pushing. But, orange ties are an excellent covert symbol for closeted Trump supporters. An orange tie is novel enough to be recognizable, but not so novel that you can’t plausibly claim that it’s just a tie. Personally, I plan to wear my tremendous new orange tie exactly three times between now and Nov 8th.

I encourage other ketman-practicing Brahmin deep cover agents to do the same, especially on election day. If this catches on, take note of which coworkers happen to wear orange on the 8th – give them a subtle, plausibly deniable nod, and start watching each other’s backs.

3) Practice Empathy

As the election nears, expect the tenor of Clinton-supporter bullying to reach a fevered pitch.

If we win, it will be easy and tempting to respond in kind, and offer an equitable response to a long era of Clinton-supported violence, ostracization and personal attacks. The ascendant American Right will be tempted to follow Defoe’s Shortest Way With The Hillbullies:

“Now let us crucify the thieves. Let her foundations be established upon the destruction of her enemies, the doors of mercy being always open to the returning part of the deluded people. Let the obstinate be ruled with the rod of iron.

Let all true sons of so holy and oppressed a mother, exasperated by her afflictions, harden their hearts against those who have oppressed her.

And may God Almighty put it into the hearts of all the friends of truth to lift up a standard against pride and Antichrist, that the posterity of the sons of error may be rooted out from the face of this land forever.”

But remember: Not all Clinton supporters are violent bullies. In fact, most are good, decent people who’ve been misled by a dishonest campaign and its media enablers. Outside of the tiny group of Clinton supporters who are actually profiting from the corrupt system, Clinton supporters are just regular people who are watching CNN (aka Time Warner’s YouTube channel), and reading the Washington Post (aka Jeff Bezos’ blog) and the New York Times (aka Carlos Slim’s blog).

I think it’s unfair to blame regular people, whose only mistake was trusting their prestigious mainstream media. After all, we’ve all been there. Every one of us was “plugged in” at some point, and eventually stopped being part of the problem.

Hillary Clinton is a bad person; her media enablers are bad people; her puppeteers are the worst people. But her rank-and-file supporters are a mix of overly trusting elderly people, brainwashed millennials, and various ethnic groups who don’t yet see how much disdain the Democratic party has for their guaranteed support.

Clinton supporters are better people than they’re pretending to be right now. They don’t want to be bullies. They don’t want to associate with bullies. In the coming weeks, #Hillbully supporters will be practicing regret and repentance for their mistakes; resist the urge to say ‘I told you so’, help them back up to their feet, and show them a path to a better version of themselves.

Review of MAGA Mindset: The Best (and Worst) Book About The Ascent of Trump

Mike Cernovich’s MAGA Mindset: Making YOU and America Great Again is the best book you can read about Donald Trump’s rise from Joke Candidate to Imminent God Emperor in the 2016 American election. It’s also the only (and thus “worst”) book on this subject, as author Mike Cernovich has published it several weeks before the election takes place.

If this strikes you as unnecessarily bold, audacious, and risky, then you might be the exact type of person who’ll benefit the most from reading MAGA Mindset.

What’s in MAGA Mindset?

MAGA Mindset is a fascinating account of three interweaving stories:

  1. The accelerating death spiral of the Late American Republic: political correctness; cuckservatism; the increasingly brazen anti-white Left.
  2. Donald J. Trump’s ascendancy through the American political machine, touching on many of the factors written about here: mastery of old and new media; persuasion; sheer force of character; mindset.
  3. The author’s personal journey from live-and-let-live Libertarian, to reluctant culture warrior, to one of the most influential one-man media outlets in America.

MAGA Mindset was an enjoyable and informative one-sitting read, and introduced me to several new ideas about mindset and the dynamics of this election. A read who (unlike myself) hasn’t been closely following both the election and Cernovich’s mindset writings will stand get even more value from the book.

As a long-time fan of Cernovich’s work, I was almost certain this book would be at least “pretty good.” My one concern going into MAGA Mindset was that it would suffer from the time constraints imposed by the upcoming election, and the author’s unrelenting publishing of breaking news and analysis on his blog and Twitter; I went into MAGA Mindset prepared to be forgiving on the book’s technical elements.

But while MAGA Mindset is fast-paced and urgent, the writing shows no signs of being rushed. I was surprised to find that MAGA Mindset was so well-written, I would rate it above the superb Gorilla Mindset in terms of editing, flow, and organization. This quality speaks highly to Mike’s growth as a writer, and also to the editorial value of Vox Day and Castalia House Publishing.


On the four social movements Trump has tapped into: Nationalism; Rejection of White guilt; Embracing Masculinity; Rejection of Political Correctness:

Ann Coulter put it more eloquently than I ever could when she wrote, “Looking at what the party has become, I certainly hope he’s not a ‘real Republican.’ I know he’s a real American. Those used to be the same thing.”

Donald Trump is the first candidate in years who has not only refused to attack whites, but instead chose to speak on their behalf and rally around their issues

For a society to function properly there must be a proper balancing of feminine and masculine energy. Masculinity and femininity are complements, not substitutes.

It is not going too far to say that the new American motto is, “You can’t say that!” And “that” is a constantly moving target, defined by the most radical leftists, who have managed to impose an increasingly strict politically correct culture on Americans. Their ability to adjust the narrative at will, and to always make sure it serves their interests, is because Republicans have allowed the liberal media to set the terms of acceptable debate.

A cuckservative will purge those the Left declares badthinkers like Steve Sailer, John Derbyshire, Ann Coulter, and RamZPaul from the Right without hesitation even though the Left doesn’t hesitate to give left-wing extremists like Al Sharpton and Bill Ayers public media platforms. Not only that, cuckservatives unfairly attempt to delegitimize the valid points these right-wing badthinkers are making, and declare them to be “fringe” or “extreme Right.

On the author’s personal journey and initial reluctance to accept the necessity of political action:

I used to be an open-borders libertarian myself. America is a great country, and I thought we should welcome people from around the world to live here and indoctrinate them into the American way. Keep in mind that this is still a position preferable to open borders liberalism, which welcomes people into the country without any attempt at assimilating them. My view shifted radically over the years, as the idea that immigrants had to conform to American values came to be seen as imposing our cultural hegemony on them. Even suggesting that there is an exceptional American way is now seen as a microaggression, which is considered to be a form of assault by middle-class liberals who have never experienced an act of actual violence in their lives.

The truth is that I had no choice but to take up arms after being betrayed by so-called conservatives and others on the nominal right. No one would stand up for my rights—for our rights—as men.

On Cuckservatives:

Then, like magic, a meme emerged from the darkness. Like Prometheus’s fire, it descended from the heights of Olympus and was given to Man to illuminate his way forward. This glorious meme was the word “cuckservative”

Yes, the once-great National Review has repeatedly fired its most popular writers, such as Joe Sobran, Mark Steyn and John Derbyshire, for offending people who don’t read and don’t like National Review. Even Ann Coulter, the author of 11 New York Times-bestselling books, lost her column at National Review after liberals complained about her. Why, you might well ask. Were they actually surprised that liberals didn’t approve of the most influential female conservative of her generation?

Lastly, one great line that would make an equally fitting epigraph for MAGA Mindset, and epitaph for the mainstream Cuckservative movement:

The message the Right needs more than anything: think like a master, not like a slave.


If you’re interested in Donald Trump, marketing and persuasion, using Mindset to improve your life, or all three, you will definitely want to buy Mike Cernovich’s MAGA Mindset.

If you enjoy non-sequitur CTAs, you might want to follow Thumotic on Gab.

Will The Real Master Persuader Please Stand Up?

One year ago, Scott Adams published his theory of Donald John Trump’s success: The Master Persuader Hypothesis. Adams argues, persuasively, that Trump’s success is a result of his exceptional persuasion skills. Shortly thereafter, Mike Cernovich wrote that he recognized Trump’s exceptional mindset, marketing and personal branding ability. Cernovich has since used his own mindset, marketing, and branding skills to become one of the most influential voices in this election.

Are Scott Adams and Mike Cernovich credible authorities on the subject of communication, marketing, branding, and persuasion? Their impact on this election suggests they are. As proof, imagine this election without Scott Adams and Mike Cernovich:

  • Trump’s persuasion skills are not on anyone’s radar
  • Voters and pundits don’t even have the vocabulary to talk about one of Trump’s great qualities
  • The establishment media is free to push their Clown Hitler narrative without any viable antithesis

True, hundreds of news-readers and word-count machines in the legacy media have greater reach than Adams and Cernovich. But in terms of impact, originality, and thought leadership, these two are definitely among the top five most influential. Maybe even the top three.

But there’s a problem. Adams and Cernovich are two of the most skilled persuaders in America right now. Epistemologically, this means we should be very careful about believing their arguments: skilled persuaders can convince you to believe things that aren’t true, thus we should be skeptical of everything they say. So, in the interest of objectivity, let’s examine all possible hypotheses for Donald Trump’s success, and consider which contributed most to his success:

Hypothesis #1) Donald Trump is popular because he is a quintessential American success stories

Trump embodies the work ethic, risk-taking, ambition, and resilience in the face of adversity that represent the best of the American ideal. Born into moderate wealth, Trump chose to work hard and take risks, turning a moderate fortune into a massively successful business empire.

Many of Trump’s detractors have trouble understanding this. They think that Trump was “born rich” and so his wealth and success are unremarkable. This belief is common among people with limited ambition and life experience, for whom there is no conceptual difference between millions and billions of dollars: both amounts are inconceivably stratospheric.

In reality, many hundreds of people are born into comparable wealth every year. How many of them have built an empire comparable to Trumps? The majority are content to live off the interest. Trump chose to live a life characterized by hard work, high risk tolerance, and grand ambition.

Hypothesis #2) Donald Trump is a Leader

The clearest example of President Trump’s leadership is his family. How many children of comparably rich and famous celebrities have turned out as well as Trump’s sober, industrious, loyal, and effective children? Even his ex-wives seem to regard him with warm respect.

Trump, as demonstrated in L’affaire Lewandowski and others, has demonstrated an unyielding loyalty to his employees and allies in business and politics. Trump’s hesitancy – until now – to go for the Juanita-jugular of his golf buddy Bill Clinton may have been a maladaptive expression of this noble trait.

More importantly, Trump is loyal to the American people. He is risking a substantial fraction of his fortune, his pride, and his legacy by taking the side of the most hated cultural and ethnic group in the world today –Vaisya, Borderer, Gun- and Bible-Clinging, Redneck, Mittelstand, Verkrampte Amerikaners. He has suffered the wrath of nearly every one of his peers; given up the earthly rewards of subservience to the globalist elites; and most costly of all, he has burdened his children by irrevocably associating them with rebellion.

This is why Trump can attract tens of thousands of passionate supporters to his rallies: He reeks of loyalty and sincerity. Les Deplorables can sense Trump’s deep commitment to their well-being, and repay him with a loyalty of which establishment Republicans could only dream and salivate.

Hypothesis #3) Donald Trump represents American interests

The insanity of [Current Year] is best shown by the controversy surrounding Trump’s basic, common-sense advocacy of policies that benefit the people of the United States of America:

  • Stop illegal immigration
  • Restructure trade deals and create middle-class jobs
  • Protect Americans from Islamic terror
  • Avoid WW3 with Russia
  • Don’t get distracted by political correctness

The pitched cacophony of anti-Trump kvetching is telling. All of Trump’s alleged sins – sexual license, obscene wealth, financial opacity, rough manner of speaking – are run-of-the-mill in the upper ranks of American politics, business, and culture. His unique trait, which singles him out for establishment hatred, is his advocacy of pro-American, anti-Globalist public policy.

Hypothesis #4) Donald Trump is an American

Donald John Trump is an American. I don’t mean he has a US passport, or that he lives in New York, or any other superficial markers of 21st-century national identity. I mean that Donald Trump is an American.

This point is missed by the same people who fail to understand how Trump’s nouveau-riche inheritance is a pittance compared to the true landed classes of the world: “How can Trump be anti-establishment? He’s a billionaire!”

But for all his wealth, Trump is a red-blooded American Vaisya in his heart. He eats at McDonalds. He loves football and professional wrestling. As John Mulaney jokes, “Trump is not just a rich man. He’s like a hobo imagines a rich man to be.”

This is a good joke because there’s an element of truth; Trump lacks the subtlety and refinement of traditional American elites. He rejects the Jantelagen reverse snobbery of driving a 10-year old Subaru and having attended college ‘in Boston,’ in favour of gauche, loud-and-proud, in-your-face riches. Trump is a Middle American with a lot of money. Contrast with, e.g., Marco Rubio, the quintessential striver, a broke advocate for globalist billionaire policies.

Rubio and Trump – a deadbeat and a billionaire, each a traitor to his class.

If this portrait of Trump as ‘local boy done good’ doesn’t ring true to you, there’s a good chance you would learn something from Paul Fussel’s Class: A Guide Through The American Status System.

Hypothesis #5) Donald Trump is a Master Persuader

President Trump writes very clever tweets. Trump : Twitter :: FDR : Radio.

Trump is a very good off-the-cuff public speaker.

Trump has done a fine job of distilling his core messaging into sound bite snippets that rapidly procreate through human minds.

Most impressively, Trump is a master of manipulating the dying mainstream media: creating memorable stories, keeping them afloat through multiple news cycles, seasoning his campaign with baited ‘gotchas’ that later turn out to be carefully-orchestrated stunts. A more courageous Ryan Holiday would be using this election as a masterful case study of everything he described in his admittedly brilliant Trust Me I’m Lying.

Hypothesis #6) Donald Trump is perceived as a Master Persuader

The Master Persuader Filter has transformed this election.

The Master Persuader Filter contributes to Trump’s ability to shrug off all manner of controversial statements, by introducing the element of uncertainty, negotiation, and calculated ambiguity to all his public statements. It has changed the rules of the game that Mitt Romney lost with the phrase ‘binders full of women.’

The Master Persuader Filter gives closeted Brahmin Trump supporters a plausibly deniable line of questioning to use in their personal and professional lives:

“I haven’t been following the election much, but I’ve heard all kinds of awful things about Trump. How is he winning? Is he just really good at marketing himself? Is he much smarter than he’s pretending to be?”

Most of all, the Master Persuader filter has offered an opportunity for smart but wavering Americans – notably the sort of broken but ultimately redeemable #NeverTrump-leaning Conservatives, and old-school Democrats who actually believe their speaking points about protecting manufacturing jobs – a #MAGAlite halfway house between political correctness and outright Trump support: the concession that Trump is indeed smarter than he the WaPo editorial board would like you to think.


What fraction of Trump’s success is explained by each of the above factors? I’m going to make a bold claim:

Donald Trump’s persuasion ability is the least important.

Yes, Trump is a top-tier persuasion specialist. Yes, this has been helpful throughout his campaign.

But I find it easy to imagine Trump’s current success without his persuasion skills. I do not find it easy to imagine Trump’s success absent his remarkable personal qualities; no amount of linguistic kill shots could have elevated a weak-minded, risk-averse, pro-amnesty globalist hack to the Trumpian fervour of overflowing stadia and worshipful embrace of 4Chan Traditionautists. Trump’s legions of devoted followers are motivated by something far more primal than eloquence; their passion stems from something simpler, and more meaningful: a Truth so unspeakably terrifying, that even we on the Neoreactionary Right recoil from it: Trump is a Great Man.

Trump is a flawed hero in the American pantheon: an avaricious and lusty man, full of pride, impulsive and temperamental, entering the twilight of a materialistic life. These are the extent of Trump’s sins, and they are all completely irrelevant in the face of his great redemptive third-act crusade to save what’s left of Western civilization for one more generation. Trump’s virtues – industry, persistence, loyalty, and courage – are what’s needed in our present era. His flaws, whatever they may be, are irrelevant in an election with so much at stake.

Thesis: Trump’s persuasion skills are top-notch. However I suggest they are a minor element in the quasi-spiritual Trumpian rebellion against the globalist elite. The true critical success factors are Trump himself, and the principles he stands for. Adams and Cernovich are the True Master Persuaders. These men, heroes in their own right, have constructed a crucial rhetorical and epistemological antechamber for hesitant Trump supporters to rest their eyes while they adjust to the light:

“Suppose…that someone should drag him…by force, up the rough ascent, the steep way up, and never stop until he could drag him out into the light of the sun.’

‘The prisoner would be angry and in pain, and this would only worsen when the radiant light of the sun overwhelms his eyes and blinds him.”

One year ago, America was not ready to take a leap of faith from Trump the Clown Hitler to Trump the American Hero. But they were willing to take a more timid step toward believing in Trump the Master Persuader; Trump the Hypnotist; Trump the ironic God Emperor; Trump the wielder of Meme Magic; Trump the master of 5-D Scattergories.

We’re all fortunate to be living through one of history’s great pivots, immersed in the blogs, tweets, shitposts, Periscopes, and rallies of the great Carlylean Heroes of our time. The Great Persuaders of the Late American Empire have carried us a long way. Now – with one month, one debate, and one election to go – America’s centipedes-in-waiting are free to take the final step into the Light.


If you think Trump has a Winner’s Mindset, you’ll probably enjoy Gorilla Mindset by Mike Cernovich.

If you learn from your mistakes, you may want to read How To Fail At Nearly Everything and Still Win Big by Scott Adams.

Lots of very smart people are following me on

A Christian Response to Thumotic

Over on the Roosh V Forum, scorpion posts several responses to the Thumotic Manifesto. All of the below are quotes from scorpion, posted in regular font for the sake of readability:

“Frost, you are smart enough to know better. This is a fool’s errand. You can’t just decide to invent a new religion expressly for the purpose of benefiting society. Religious belief doesn’t work that way. The only modern “invented” religion with any sort of success is Scientology, which isn’t really even a religion, being more accurately described as an organized crime syndicate masquerading as a scientific self-help program. No one is going to suddenly start believing in something because a bunch of guys on the internet came up with a slick pamphlet extolling the numerous benefits of said beliefs. The entire idea is pure hubris.

Furthermore, even if you could invent a new religion, the simple fact is the West does not need one. We already have a religion. In fact, we have the religion. You know, the one that not only has a proven track record of building the most wildly successful civilization the world has ever known, but which also has the benefit of being true. It’s called Christianity. The way back is the way forward. All of your desired bullet points describing “The Product” are found in traditional Christian belief (which you well know). The fundamental error is the assumption that there is something wrong with Christianity, that it is somehow defective or obsolete. Nothing could be further from the truth.

Christianity in the West is currently suffering under the effects of decades of concentrated Cultural Marxist assault and subversion from within. Our society is weak because our faith is weak. There is not a single social ill we currently suffer that would not be drastically improved by a widespread resurgence in genuine, zealous Christian faith. If you want to save the West, preach the Gospel. There is no other alternative. Without Christ, Western Civilization simply does not exist.

A lot of men clearly have a problem with Christian belief. The most common objection is simply that they don’t believe it’s true. But I think the real reason is that they don’t want to be told how to live, and they don’t want to be accountable for their actions and choices. To those who doubt Christian belief, I ask you: suppose I could prove in your mind beyond all doubt that Jesus Christ was raised from the dead, thus validating the Christian religion. If you believed that to be true, would you suddenly become a devout Christian? Or would you still still hold back? In my experience, contrary to all reason, many men would still refuse to believe even with such evidence. The heart of unbelief does not lie in logic or reason, it lies in pride and rebellion. Any man who is not willing to humble himself before God will never know truth.”

“No one who has seriously engaged in a study of world religions and comparative theology could make such a claim. There is nothing in Eastern religion, mysticism, New Age spirituality, etc… approaching the depth and breadth of Christian theology. I’ve studied all of those systems in depth. They all share a common element – they were very obviously invented by man. Why is that obvious? Because they all flatter us. They tell us – like you want to hear – that the power ultimately lies within us. They tell us that if we can just become good enough (measured by various metrics depending on the system/religion) then we can transcend this reality through our own power. This is the common element of all false religion.

Only Christianity reveals to us the uncomfortable truth – that we are completely powerless and have no ability to redeem ourselves. This is not the sort of teaching that man invents to flatter himself. Nor is it a system designed for political and economic domination (Islam). It is, rather, a strange and mysterious idea, one that is at once both alien and familiar. God is our father, and we are his children. And just as children are completely helpless without their parents, so we are without God. This is the fundamental truth that atheists reject. Their pride does not allow them to cede control and authority to God.

This is the main thing atheists must understand. If there is a God (not necessarily even the Christian God, for the sake of argument) then you have absolutely no authority over him. You are not in a position to dictate to the creator what is fair, what is just, what is good, what is logical. It seems that many atheists don’t understand the idea of God, their view being entirely too small and limited. They seem to view God as micromanaging boss or an overbearing parent (note always the preoccupation with rebellion against authority figures). But God is much bigger than this. It is only the atheist’s failure to logically apprehend the power of a sovereign, omnipotent creator that allows them to so casually denigrate him. God is not a mean guy on a cloud who wants to tell you what to do. He is, rather, the force beyond time and space that underlies the entire physical universe. God is the only thing that has existence in and of itself. And this force – awesome in the literal definition of the word – is not impersonal, but rather has an identity. And he wants to share it with us.

This is very important for people to think about deeply. Before you reject the idea of God you need to be very sure you’ve exhaustively explored the concept of God. It’s not something you want to gloss over. There is everything at stake, after all. Any man who humbles himself and earnestly seeks to follow the truth wherever it leads will not be disappointed.

[Regarding the Canaanite Woman]

Jesus was fulfilling his purpose as the Messiah of Israel, which at that point meant his ministry was limited to the Jews. This was the fulfillment of Old Testament prophecy. The Jews spent hundreds of years killing and persecuting the prophets God sent, and then they killed their Messiah (Jesus) when he finally arrived. Because of the Jews’ unbelief, the Gentiles were “grafted in” to the nation of Israel, so that “Israel” was not limited only to the Jewish people, but included people from the entire world. A nation not of the flesh, but of the spirit. This was the plan from the beginning, but the Jews were too prideful and arrogant to accept that the Messiah would not be theirs exclusively. Essentially, the Jews were mad that what they saw as their inheritance was to be shared with the entire world. They failed to understand that they were not inheritors by the flesh, but inheritors by faith. This is the true meaning of being the “seed of Abraham”. There was nothing special about Abraham’s physical being, it was his faith that was credited to him as righteousness. The Jews completely missed the point, assuming that simply by being descended physically from Abraham they automatically inherited his righteousness. Christ disabused them of this notion and they killed him for it. As a result, ever since, a partial hardening as come upon the Jews which will not be lifted until “the fullness of the Gentiles has come in”.

Thus, salvation came “from the Jews” because they were the vehicle through which God chose to reveal the Messiah to the world. Read Romans chapters 9 through 11, it deals entirely with this topic

See my response on Roosh’s forum.

The Answer to All Your Questions

Here at Thumotic, we’re inventing a new religion.

You need this because existing religions seem silly to you, and the only alternative – self-destructive nihilism – is killing you.

Maybe you’re keeping yourself up at night, wondering if you’re living correctly, and if anything you believe is actually true. If so, don’t feel bad; smart people like Scott Adams, Mike Cernovich, Roosh V, Free Northerner, Vox Day, Aurini, and all manner of internet thought-criminals are asking the same questions. Their answers differ, but not one of them seems to have concluded “lol magic sky fairy”.

As a smart and thoughtful person, you are naturally curious about the nature and origins of the universe, reality, consciousness, and ethics; I promise that this post holds the answers to all of your questions. Today, I will provide you with a comprehensive theological framework that you can use to live a virtuous life. I promise you will not be disappointed. However let me remind you that there is a difference between feeling disappointed, and being disappointed.

The answer to all of your questions is here.

I acknowledge that some of you feel disappointed. All of this build-up, and in the end it turns out Thumotic is just another run-of-the-mill Christian blog?

Well, not quite. On the contrary, I believe Christianity might be the most dangerous memeplex ever to have appeared in the world. I also believe Jesus Christ may have been the Son of God, who died on the cross to atone for the sins of mankind. However I don’t believe there are valid explanations between these two poles.

This puts us in an awkward position. Christianity is beautiful and powerful and good and true. But, mousetraps often have big hunks of sharp stinky cheese. Is Christianity an unalloyed wheel of delicious cheesy truth? Or it is a mousetrap?

Here’s the cheese:

Christianity is beautiful

Almost everything beautiful that exists in our world, was created by Christians. Art, literature, architecture, music, scientific and technological progress – we owe it all to men who felt a deep spiritual and practical devotion to Jesus Christ. The high-water mark of European civilization coincides with the era of greatest Christian influence, and Europe’s decline closely tracks its abandonment of traditional Christianity.

There are exceptions; technological progress continues apace in a Godless Silicon Valley, and Classical Antiquity is responsible for its share of marvels. But as a general rule, any fair reading of history must conclude that Christianity leads to beauty. To me, this is the single greatest piece of evidence in its defense.

Christianity is useful

The Christian Tradition (as distinct from Neo-Christianity, aka Churchianity, aka Cucktianity)  offers us a practical guide to living and interacting with our world. Compared to the status quo lifestyle of the modern Western man, living the life of the Good Christian would represent a 10x improvement. If you wish to live a productive, purposeful, creative life, you can’t go wrong lighting a candle to the same muse that inspired Michelangelo, Mozart, or Newton.

Christianity is Truth (Maybe)

Perhaps the Bible really is the infallible Word of God, in which case you’ll get the added bonus of eternal life.

But even if it’s not – or, you believe it’s not – there’s no immediate downside to using Christianity as an epistemic spare tire until you find a proper service station. Do you need a spare tire? If your current religious beliefs feel like they’re working out for you, maybe you don’t. But otherwise, you’ve got nothing to lose from trying a radical experiment and converting to Christianity.

You might have a lot to lose in the long term however. We’ll explore that in future Thumotic posts. But for now: What could possibly be more radical, more transgressive, more rebellious, and more fun, than going to Church in [Current Year]? Quoting the notorious hacker 4Chan:

“/pol/ is  a strange beast, huh?

Young men, disregarding ill-gotten wealth, praise, and pursuits of the flesh. Instead they argue for strong families, belief in something larger than yourself, and for living as independently and righteously as possible.

Literally this has to be the end of the world… where the gutter of the internet is trying to be good people because normal people are so shit, it’s the only way left to rebel.”


It all starts with knowledge and an open mind. If you’re afraid of Christianity, here are three books that might be worth your time:

How Atheism Led Me To Faith, Peter Hitchens

Mere Christianity, CS Lewis

Think and Grow Rich, Napoleon Hill

A Thumotic Manifesto

The other day I was tinkering around in my garage and I decided to build a new religion.

Right now, you think this is a crazy idea. You’ll eventually realize it’s the most interesting and important project in the world.

Why do we need a new religion?

We need a new religion because theology is killing us. We believe in nothing, and our nihilism manifests in physical, spiritual, and genetic self-destruction: the slow suicides of drug and alcohol abuse; pornography and video game addiction; endless dating; and existential malaise. We are the Akratic generation, and we will not be saved by the extant quasi-spiritual traditions of Progressivism, Churchianity, Secular Humanism, nor even motivational men’s dating blogs.

Andrew Breitbart perceived that politics is downstream from culture. But politics and culture are both downstream from religion. A tribe’s ultimate beliefs about nature, gods, ethics, and purpose will reverberate through their epistemic layers of assumptions, premises, and shared values, to impact their practical beliefs and actions.

If you want to change what people do, you have to change how they think.

How do we build a new religion?

Building a new religion is a frighteningly ambitious idea. But religions do exist, so clearly it has been done before.

As I see it now, there are three possible outcomes to this project:

  1. We create an entirely new religion.
  2. We identify the better aspects of several theological traditions, and stitch them together in a new spiritual patchwork.
  3. We recognize the Truth of an existing religion, and create a new exegesis for modern audiences.

In the coming weeks we’ll start chipping away at some early product development questions. My near-term goals are to attract smart, inquisitive people with a variety of well-formed religious beliefs, and start building a community that supports rigorous thinking and productive dialectic. I want to gather intelligent Christians, Pagans, Atheists, and Techno-Futurists, and make them enunciate their beliefs in a rhetoric-free forum. I want to create – dare I say it – a safe space for smart people to intelligently discuss theology.

Secular readers can view this project as a rational attempt to design an operating system for the human brain; Christians can read Thumotic as a 21st-century exegesis of Biblical Truth into the language and social context of contemporary society; Techno-futurists can see it as a reconciliation of traditional eschatology with the looming AI singularity.

What is the new religion?

You have questions: What is the new religion called? Do we have a deity? Will we have to slaughter infidels, or wear funny hats? But my agnosticism is not a literary or rhetorical device, and I’m not starting this project with a specific end in mind. Our mission is to develop and evangelize a better religion, or a better version of an existing religion. This will be a daunting project but, I think well worth the trouble.

For now, let’s just call our new religion The Product. This will help us avoid the brain-muddling baggage that usually comes with conversations about religion. And rather than speak of converts, devotees, zealots, brothers-in-faith, etc., let’s call practitioners of our new religion users.

Our task is to design a Product that meets the needs of the users. The first step is to identify those needs – what problem does religion solve? This is a hard question, but here’s a first pass at our design specs:

  • The Product will improve users’ subjective well-being, i.e. the product should make users feel “happy”.
  • The Product will improve users’ value of their community, i.e. by making them more productive, cooperative, and pro-social. However, the product should also protect the user, and communities of users, from out-group exploitation.
  • The Product will help users thrive. ‘Thriving” is hard to define, but if users are not meaningfully engaged in producing and appreciating beautiful art, something has probably gone wrong.
  • The Product will be viral.
  • The Product will be true, i.e. tenets of the product should be consistent with logic, empirical reality, and the innate moral instincts of humanity.

Like any good 21st-century startup, we are entirely unconcerned with monetization. We want daily active users, and we want to Make The World A Better Place.

Next Steps

Many of you have already recognized the Great Awakening taking place, as the aptly-named Millennial generation channels its theological impulses into nascent spiritual movements: Diversity, Tolerance, and The Environment for Blue America; God-Emperor Donald Trump, Swole Acceptance, The All-Mighty Kek (behead all who insult Him), and Meme Magic for the young, rebellious and internet-savvy.

Half of western youth are saying their prayers at the Altar of Separate Recycling Bins; the other half is on the verge of deifying a Cartoon Frog, pbuh. This seems like a good market to go after.

So: Bloggers, Twitter celebrities, and forum members with illustrious posting careers, consider this an open invitation to share your theological pitch to the current generation of godless nihilists.

If you would like to contribute, I can be reached here: freedomfrost25 [at] gee-maile dot com. Please send me guest posts, thoughtful emails and reading recommendations ad libitum.

New posts will appear here on Saturdays, and I can be followed on Twitter: @FreedomTwenty5

The Killing Fields Of The 21st Century

Our guide’s name is Leap. He’s a squat Cambodian in his mid-fifties, leading us through the museum’s displays of military hardware and genocide kitsch. Leap’s right leg is a clomping wooden peg. The exposed skin on his arms is covered in bullet and shrapnel wounds. He can’t pivot his arms at the shoulder, and so points to exhibits with his hand at hip level.

Our group of five is ushered to a wreck of a tank covered in blackened shell holes. The broken turret sags piteously to one side. Leap narrates:

“The Khmer Rouge would poison all the water when they left an area. Every time we drank water, there was a chance it would kill us. But what could we do? You need to drink water.

“They had us trapped on a hill. Forty of us, and one tank. River on one side, swamp on other, and we had good defense, but they were waiting down the hill. Whenever we did not know if water was good, one man would try it, and then we see what happens. One man had tried the water and died, so we knew the water was no good. They knew it too, so they only had to wait.

“We attack, because what else can you do? There is no surrender. So we can die slow for sure, or die fast and maybe live. We decide to die fast.

“I’m shot right away. Lie on ground, can’t move. My brother in the tank, with tread blown off so it can’t move, and no more shells. Still have pistols though, so Khmer Rouge can’t approach tank and open door. But, there is one side of tank they cannot shoot from, so Khmer Rouge take dry dead trees and bush and pile up next to tank, then light on fire.

“This tank here is same that my brother died in. Not same tank, but same kind. These are small holes they were able to shoot from when they had no more shells. Here is exit hatch the Khmer Rouge covered from outside to keep crew from escaping. My brother could have come out and die fast. But, instead they all stay in the tank while it burn slowly. They scream for long time, while I lay on ground pretending to be dead.”

Leap’s eyes were hollow, emotionless. He had clearly memorized the story over hundreds of tellings. This was just a job to him, like mopping floors or bagging groceries. I wondered if anything he said was true, and if it wasn’t, whether the truth was more or less horrifying than the lie. I’m skeptical of sob stories, but it’s a simple historical fact that few Cambodian men his age made it through the reign of the Khmer Rouge without passing through the gates of Hell.

“Would anyone like to stand on the tank and take a picture?”

Genocide had become a banal tourist attraction, and a lucrative source of employment. iPhone cameras flashed. Our group moved on to a long table with rows of automatic rifles and several varieties of defused landmines.


The Khmer Rouge murdered between two and three million of the nation’s population of eight million. The primary victims were market-dominant minorities (Chinese, Vietnamese, and Laotians), members of the Cambodian intellectual elite (teachers, professionals, government officials) and religious groups.

The mechanisms of death were simple and cheap: forced marches out of the major cities to agricultural work camps with inadequate food and water. The workers faced starvation and illness, while the threat of torture camps for the rebellious kept the meek in line. Pickaxes were used for mass executions, because bullets aren’t free.

Cambodia’s experience isn’t unique. Mao starved 40 million Chinese in three years. 7.5 million died in the Ukrainian Holodomor. The Second World War was an orgy of death on both sides, ending with the United States dropping atomic bombs on Japanese cities, incinerating hundreds of thousands of civilians in a few moments. And that’s just the 20th century. Humans have made a habit of murdering each other since well before the beginning of recorded history.

The hard truth of life is that man’s natural state is the war of all against all. Civilization can tame us for a while, but it also ensures we’re grimly efficient when the levies inevitably burst. The modern era, far from ushering in a new age of peace and brotherhood among men, only made us better at our favourite pastime.

We are living in a relatively peaceful era, some say. Barbarism has been defeated, the world is safe for democracy, and we have reached The End Of History. Civilized people no longer make war against each other, nations are at peace, and ethnic rivalries have subsided from life-or-death struggles, to the petty signaling games of microaggressions, safe spaces, and privilege-checking. That is the official narrative.


Here’s a video of a dying man. It’s graphic:

Malcolm is 34 years old and lives with his parents. He has never had a job or kissed a girl. Is Malcolm alive? If your answer is yes, by what criteria do you separate the living from from the dead?

I think it’s reasonable to consider him dead. Malcolm has experienced thirty-four years of dull suffering, without any of the emotional highs and lows that characterize life as healthy man in his formative decades. Malcolm has never known the unfading eternal summer of impulsive young love; nor the comfort of true friendships between men who are good and alike in virtue; nor the pride of earning respect from his community. He may occasionally eke out some shallow masturbatory pleasures from the confines of his bedroom, but nothing that could possibly compare to the qualia of a life truly lived.

And even if Malcolm is happy (although clearly he is not) what of it? is happiness our highest purpose? if a man dies poor and alone, having created nothing that endures past his death, what did his life amount to?

I hope Malcolm turns his life around. It’s certainly possible. Malcolm, friend, if you’re reading this: you’re still a fairly young man in good health with a decent head of hair. There are millions around the world who would love to trade places with you, and have the opportunities you still have. But here’s a hard truth: when a child comes home from kindergarten and says the other kids are picking on him, it’s easy to look him in the eye and say: none of this matters. You’ll be in the real world soon enough. You can say that, and it rings true. But what can you tell a middle-aged man with the same issues? What could you possibly say to Malcolm?

“Hit the gym, start a business, join Tinder”?

He’s thirty-four fucking years old. If a man hasn’t made it by thirty-four, he probably isn’t going to make it.


How many men like Malcolm are out there?

Pew (1) estimates there were 4.3 million NEET (Not in Education, Employment, or Training) men in the United States in 2015. The next cohort of young men looks to be in even worse shape (2):

Data from the U.S. Department of Education and from several recent university studies show that far from being shy and demoralized, today’s girls outshine boys. They get better grades. They have higher educational aspirations. They follow more-rigorous academic programs and participate in advanced-placement classes at higher rates. According to the National Center for Education Statistics, slightly more girls than boys enroll in high-level math and science courses. Girls, allegedly timorous and lacking in confidence, now outnumber boys in student government, in honor societies, on school newspapers, and in debating clubs. Only in sports are boys ahead, and women’s groups are targeting the sports gap with a vengeance. Girls read more books. They outperform boys on tests for artistic and musical ability. More girls than boys study abroad. More join the Peace Corps. At the same time, more boys than girls are suspended from school. More are held back and more drop out. Boys are three times as likely to receive a diagnosis of attention-deficit hyperactivity disorder. More boys than girls are involved in crime, alcohol, and drugs. Girls attempt suicide more often than boys, but it is boys who more often succeed. In 1997, a typical year, 4,483 young people aged five to twenty-four committed suicide: 701 females and 3,782 males.

But while statistics are valuable, it is not to be carried on by steam. There are better ways to understand and illustrate The Killing Fields of the 21st Century.

The internet provides a window into the lives of millions of broken men around the world. Reddit’s r/ForeverAlone is a good introduction to the underground world of invisible broken men. Here you’ll find a digital museum of dying men, wasting away in a decentralized prison camp of their own making. But if you truly wish to gaze into the abyss, read some clippings from the 4Chan r9k forum:



4Chan BattleStation2


More examples of 4Chan “battle stations” can be found here.

These men are beasts in human skin: unemployed, unloved, surviving on social assistance, family support, or inheritances; waking up every day and playing video games, masturbating, watching cartoons, and sharing their lives, such as they are, with each other on internet forums. Many will never escape. They will hide in their rooms, dying one day at a time, while the years and decades slip by. Is their fate less tragic than being roasted alive in a tank – or more?


Thesis: millions of young western men are suffering from a crisis of spirit that is morally comparable to genocide.

Their dying is less painful, but slower and more dehumanizing. By allowing this massacre to occur on their watch, Western governments are as morally culpable as Mao and Stalin. Pickaxes to the forehead, mass starvation, poisoned wells, firing squads – all these are the crude, low-tech, messy and obvious tools of 20th century genocides. Why go through the trouble of actually killing people, when you can persuade them to do it on their own?

Is it crass to compare hunger with spiritual deprivation?  The end result is the same. Human life require meaning and narrative, as much as food and water. Deprive a man of food and you’ll kill him; deprive a man of meaning, and you’ll persuade him to kill himself.

Dear reader, are you suicidal? Think before you answer.

There are many ways for a man to end his own life. Some jump off bridges. The archtypal 4Chan user can lock himself in a dungeon of video games and porn. But there are other mechanisms of gradual suicide that appear perfectly healthy: an outwardly successful man can spend his twenties in a socially-approved haze of drugs and alcohol, coasting through life and letting the potential for something greater slip through his fingers; another might adopt a fey hipster obsession with life’s most pointless trivialities, an endless pursuit of the tastiest craft beers and most-liked Instagram posts of food from newly-opened local restaurants; yet another could squander his life and talents with aimless travel, pickup artistry, and empty novelty-seeking.

These are all forms of death, or at least the slow eschewing of life. Great men throughout history spent their energies building families, nations, and pursuing the highest truths. What would they think of the modern western male?


Western men are dying, because they have no spirit, no purpose, no thumos. Their vital energies have been stifled by a culture designed to suppress their natural ideals of virtuous masculinity – duty, family formation, tribal loyalty, and spirituality. Our culture and education systems are optimized to crush the western man’s natural drive to build something for posterity.

Previous generations of men had important individual roles to play in the coherent and life-affirming narratives of service to Family, Nation, and God. The modern era has suppressed these ideals, leaving men adrift. Physical hunger leads to death by starvation. Spiritual hunger leads to death by slow suicide.

In spite of this crisis in masculinity, our culture is hostile to any expression of concern or sympathy for the men who are left behind. No one is allowed to feel bad for men; no one is allowed to help men; no one is allowed to suggest that the 21st century social justice zeitgeist of anti-male demonization might cause lasting psychological damage to the men who are raised in a culture which demands self-loathing.

What few men have the courage to push back against the War on Western Men (such as Heartiste, Mike Cernovich, Krauser, Roosh, Matt Forney, Vox Day, Jack Donovan, Illimitable Men, and Free Northerner) are shunned by mainstream figures across the political spectrum. Outside of this small corner of the internet, our culture has been purged of the traditional masculine ideals that would be familiar to our ancestors throughout Greek, Roman, and European history.


Humans understand the world through stories. We take action, when such action is consistent with our understanding of the story we’re in. Your life is a story, and you are the main character. Are you a likable character? Are you the hero?

In the official story of contemporary American and European society, there is no constructive role for heterosexual white men. We are the obstacle, the Shadow, the Big Bad. The official narrative is: noble marginalized people come together to throw off the shackles of evil Eurocentric cis-heteronormative oppression. The slow spiritual and demographic suicide of the western man is thus viewed as a cause for celebration. We are right in the middle of Campbell’s Hero’s Journey, playing the role of villain.

There are other stories available, mostly contained in fringe and universally reviled subcultures:

Mainstream Conservatism pretends to believe in balance, pendulum theory, the eternal struggle of Yin and Yang, Left and Right, Republican and Democrat, always failing to notice the 400-year-and-counting one-way progressive ratchet. Their story goes something like this:

“Sure we’re going through a bit of a rough patch right now, but we just need a good strong Republican in the White House to fix things up. And if Hillary Clinton wins the presidency, well, that could be the best thing to ever happen for us – people will finally see how extreme the left really is, and they’ll be discredited for a generation! Now, let’s go watch some football!”

The Red Pill subculture also has a story to tell:

“The world is completely fucked. But, it’s still possible to eke out a pleasurable life by hitting the gym, banging some girls, making some money, never marrying, never having kids, and doing our best to smile and nod through life’s occasional mandatory diversity awareness lessons. Duty is beta; I’ll be poolside.”

Christianity in it’s truest, strongest, most patriarchal literal form, offers a narrative that is oh-so-close to life-affirming truth and strength, but contains within it a fatal poison pill:

“Of course the world is fallen! Of course we’re being persecuted and replaced and driven from our nations. That’s what Jesus told us was going to happen, right? But don’t worry, we’ll get our reward in the afterlife. None of this matters, as long as we keep faith, turn the other cheek, and do not lay up for ourselves treasures upon earth, where moth and rust doth corrupt.”

Each of the these narratives contains enough half-truth to hold temporary sway over some amount of young men smart and courageous enough to look outside the mainstream narrative. But each falls short of actually offering them a tribe worthy of their life and loyalty.


Modern western civilization has no traditions, no purpose, no animating mythic structure. But nature abhors a vacuum, so here is my prediction.

At some point, the current narrative will be replaced. Someone will compose a new mythic story, and it will multiply rapidly through young male brains, vectored by social media, anonymity, and high-speed internet cables. The New Story will infuse young men with a sense of purpose and focus they’ve never experienced before. It will feel like waking from a dream state, and entering a new world of consciousness and meaning. Western men will be the heroes in their New Story. There will be a journey; an ordeal; allies and enemies. There will be a villain.

What will the New Story consist of? The details will depend on circumstance, Great Men, and pure chance. But here are some broad predictions:

  • The New Story will offer men a path to heroism
  • The New Story will offer a tribe
  • The New Story will offer a traditional warrior code of ethics
  • The New Story will offer an opportunity to die for something bigger than ourselves
  • The New Story will focus its merciless resentment on a villain

The Western Man, starving for something to believe in, has already shown himself to be highly susceptible to Charismatic Personality Cults. He is in a psychologically fragile position, primed to follow the next radical movement which promises to fill the void in his soul. Who or what will fill this void? This is the world-shattering question, the answer to which will echo through the chilled years ahead.

It’s Like Uber, But For American Democracy

Donald Trump has disrupted America’s most dysfunctional institution.

In just three months, Trump has utterly destroyed the legacy Republican Party and its media outlets, salvaged useful parts from the wreckage, and is now the commander-in-chief of the American Conservative movement. The GOP establishment, right-wing media, and everything else that used to constitute American Conservatism, now exist in subordination to Trump.

Let’s consider how this happened, and what it means for the future of the American Right.

The Old Republican Party

The legacy business model of the Republican party was simple: do a passable job of pretending to represent the interests of Vaisya America, so they’ll give you a pass when you inevitably sell them out. Kind of like how the Democrats’ political machine earns 90% of the black vote while implementing policies that destroy black communities.

This business model is stable when news and opinion are throttled by media organizations acting in coordination with the central party. The message is controlled. The Overton Window creeps gradually leftward. Middle-American political will is dissipated harmlessly toward tax cuts for hedge fund managers and support for Rah Rah Rah Team America adventures in far-away countries.

But when the internet allows maverick candidates to bypass the gatekeepers and communicate directly with their potential supporters, all hell breaks loose. The old rules no longer apply.

The first iteration of this new dynamic was the Tea Party – an unsophisticated, low-brow, and ultimately unsuccessful attempt to transform Middle American resentment into political power. It failed for a lot of reasons, but the emotion it tapped into – the Republican base’s recognition that they’re being played – is a massive potential opportunity.

Donald Trump is a man who likes to keep an eye out for new opportunities

This is common knowledge to anyone who’s read his books. His first autobiography, The Art Of The Deal (Amazon) is a collection of stories about Trump recognizing and capitalizing on big opportunities that others were ignoring. My guess is Trump looked at the American Republican party and said to himself:

These losers are doing a terrible job! They care more about being “respectable” in the eyes of their opponents than they care about their own people. I bet I could come in and kick their asses.

And now that’s exactly what’s happening. Three months ago, Jeb’s Republican nomination victory was a fait accompli. Then came Trump’s brutal campaign against him. Low Energy. Low Energy. Low Energy.

As of today, polls have Jeb at ~5%. Mom and Dad have told Jeb to stop sending good money after bad, and Jeb has started to lay the memetic foundations for a petulant, self-important, ego-preserving exit:

I’ve got a lot of really cool things I could do other than sit around, being miserable, listening to people demonize me and me feeling compelled to demonize them.

He’s also pumping the brakes on campaign spending:

Asked by the Guardian how much of a role his donors had played in the decision to cut the payroll of his campaign staff by 40% on Friday, Bush replied with anger.

“None. That’s me asking for it,” he said, in an example of what are becoming rare exchanges with a reporter. “The donors are happy. In fact, I’ve been raising more money.”

The tone got tetchier still the next day, when he was asked in South Carolina whether the cuts meant his campaign was struggling.

“Blah, blah, blah,” Bush said. “That’s my answer – blah, blah, blah.”

Jeb’s campaign is floundering so badly, some suggest Trump should ease up on the poor guy:

Imagine just three months ago, predicting that Jeb Bush – with all his money, connections, name recognition, party establishment backing, and political experience – would be doing so badly, that smart people were concerned that picking on him would be perceived as bullying. Jeb is the anointed heir to one of America’s most powerful political dynasties, and he has been reduced to the indignity of Middle America’s pity.

In an interesting coincidence (¿coincidence), Trump The Merciful subsequently decided to dial it back:

I did talk about Jeb because I thought Jeb was going to be the front-runner,” Trump told CNN’s “State of the Union” on Sunday. “Obviously, he’s no longer the front-runner. I probably won’t talk about him so much anymore.”

This the sharpest shiv of the campaign so far, deadly in its simplicity. Jeb is no longer worth attacking. Jeb is out. Jeb is finished. Jeb has been crushed totally, and there is nothing more to gain from beating a dead caballo.

Republican presidential candidate Jeb Bush listens to a question from the audience during a town hall meeting campaign stop at the Medallion Opera House in Gorham, New Hampshire July 23, 2015. REUTERS/Brian Snyder TPX IMAGES OF THE DAY - RTX1LKI3

There are still a dozen other Republican hopefuls, but after witnessing the ¡Jebacle, is there any doubt that Trump will make short work of them, and Hilary thereafter?

Actually, yes there is.

Most journalists are still in denial

Mainstream media pundits across the spectrum are united in their conviction that Donald Trump is a clown and a buffoon who stumbled his way through the most successful primary campaign in modern political history.

With cognitive dissonance like this, it’s no wonder the commentariat has burned the last of its credibility with the Republican base.

I count exactly one person who’s been predicting Trump’s success from the beginning: Scott Adams, creator of Dilbert and trained NLP/hypnosis practitioner, who recognizes the advanced persuasion technology in Trump’s communication strategy.

Adams describes Trump – correctly, I think – as a wolf among sheep, a candidate playing the game on a different level than everyone else.

Donald Trump is a new disruptive technology in a broken industry

Trump is Uber for American Democracy, while the likes of Jeb Bush, Marco Rubio, John Boehner, and Rand Paul are a gaggle of confused and unemployed taxi drivers, picketing City Hall with impotent rage at a new phenomenon they’re not equipped to understand.

Just like taxi companies couldn’t see how ride-sharing would crush their business, legacy Republicans lack the self-awareness to understand how irrelevant they’ve become, and how little they can do to stop it. If Jeb’s campaign continues hemorrhaging money and credibility at this rate, he might literally be driving a taxi cab before the end of primary season.

Adams predicts Trump will win 65%+ of the popular vote. I think this is a reasonable bet, assuming Trump avoids car accidents, heart attacks, heavily medicated lone gunmen, and other common ailments afflicting unorthodox political figures.

How Smart Is Donald Trump?

Is Donald Trump a silly clown who stumbled his way into billions of dollars and the most successful primary campaign in modern political history? Or is he being wildly underestimated?

Democracy is the theory that the common people know what they want, and deserve to get it good and hard. Trump is giving America simplicity, and he is winning. That might reflect poorly on Americans (or it might not – some problems really are simple) but it doesn’t tell you anything about Trump.

Consider the following graph, which shows the reading level of SOTUs throughout history:

Reading Level

Trump’s speeches, clocking in at a 5th-grade reading level, are literally off the chart, and he is crushing his opponents. Nobody ever went broke or lost votes underestimating the intelligence of the American public.

Whatever the outcome, Donald Trump heralds a revolution in political marketing

Right-wing political movements no longer need the approval of pundits and party leaders. They don’t need big money ad buys, huge campaign infrastructure spending, or a carefully-controlled “gaffe-free” communications strategy. They don’t need to be nice.

All they need is a policy platform that genuinely reflects the interests of their base, a Master Wizard to run their communication, and a man of substance and conviction – a true Carlylean hero – to lead them.

Western Democracy is about to get a lot more interesting.

Recommended Further Reading

The Art Of The Deal, Donald Trump

Think Big and Kick Ass, Donald Trump (Also: 30 Days To X’s review)

Trump Persuasion Series, Scott Adams

A Whiter Shade Of Candidate, SlateStarCodex

Why Donald Trump Is Winning, Danger And Play

What You Don’t Know About Donald Trump, Danger And Play

Donald Trump Has Game, Heartiste

Why I’m Voting For Trump, Matt Forney

Hail The Donald, Free Northerner

An Honest Review Of Gorilla Mindset

Who is Mike Cernovich? What is Gorilla Mindset? Is it worth ten bucks and two hours of your time? This review will answer these questions in reverse order, starting with the last.

To wit: yes, you should order Gorilla Mindset (Amazon). If you’re in a rough spot, Mike’s ideas might save your life, just like they saved mine.

More importantly, Gorilla Mindset is an important milestone in the ideological development of the Post-Post-Modern Neoreactionary Neomasculinist Manosphere Traditionalist Anti-SJW Western Renaissance, or PPMNNMTASJWWR (admittedly it’s time for a re-brand).

But we’ll get to all that. First, an answer to the most important question:

What Is Gorilla Mindset? How Can It Help You?

Gorilla Mindset

Gorilla Mindset is a guide to self-mastery, written primarily for young men, with a specific focus on mindset. From the Amazon description:

Gorilla Mindset is an entire system that, when coupled with specific mindset shifts and habits, will change the way you think, feel and live your life.

Gorilla Mindset is not a book of theory. These are all practical steps – mindset shifts you take or habits you form – that will change your life.

There are chapters on routine, self-talk, frame, focus, state/mood, mindfulness, and body language. Each chapter contains techniques, mindset shifts, and habits that can be applied to your life.

Gorilla Mindset is classified as Self-Help, but it could be more accurately described as Meta Self-Help. While it occasionally teaches you how to change, the book’s real strength is its ability to teach you how to want to change. Gorilla Mindset has a good amount of practical nuts-and-bolts advice, but its real purpose is to teach you to re-wire your brain. It’s full of full of small, subtle mental exercises and re-frames that will re-orient your thoughts and behaviour toward virtue:

On reframing self-talk, and becoming a good friend to yourself

Imagine that a friend of yours came to you for some advice. Perhaps he had lost his job or his wife left him. Imagine he was facing a real crisis and turned to you for help. What would happen to your relationship with this friend or loved one if your response was, “Your life is over!” You probably wouldn’t have that friend for long, would you?

On mindfulness and good workouts

I later realized boredom is the result of not being in the present moment. Turn off your cell phone. (Even better, leave it in your car or gym locker.) Get on a treadmill, exercise bike, or stair climber. As your body starts moving, focus on having good posture. Begin at a slow to moderate pace. Ask yourself, “Why am I here? What do I expect to accomplish today?” Begin to feel your blood circulating, your respiration increasing, and sweat forming. Tell yourself that you are at the gym as you will feel better after the workout, and that going to the gym benefits you, as it improves your clarity of thinking.

On mindfulness and social interaction

Notice the eye color of every person you interact with. Most people are either too busy looking at their computer screens or they lack the self-confidence to make eye contact. 2. Count the forehead wrinkles someone has in his or her forehead Humans make facial expressions, leading to wrinkles. You can also tell how much time someone spends in the sun and whether they wear sunscreen. 3. Watch a person smile. Do the cheeks move or does the area around the eyes crinkle (the so-called “crow’s feet”). 4. Look at the person’s shoulders. Do they slump? Do they protrude forward? 5. Look at a palm reading chart. Read your own palm. Is this arbitrary? Sure. There is nothing magical about reading your palm. There is something magical about learning how to start noticing details others don’t see.

The strength of Gorilla Mindset’s practical advice is not a single revolutionary new ‘life hack’, but rather a hundred old ones, explained in a way that makes them easier to apply. For example, there is no practical difference between the two pieces of advice ‘make better eye contact’ and ‘note the eye colour of people you talk to’ but the latter is much more powerful than the former, and more likely to lead to actual behavioural changes.

Unlike many books that aspire to teach you self-mastery, Gorilla Mindset is difficult to read. While the prose is clear, efficient and conversational, the content is hostile to any reader expecting a passive feel-good experience. Instead, it guides you through frequent exercises in self-reflection, forcing you to retain and implement what you’ve read. The book presents information, but it places greater emphasis on helping you act on it.

Lack of information is not holding you back

Most of life’s problems are not particularly complicated, and solving them requires no great hidden knowledge. Consider the topic of health and fitness.

You don’t need to be an expert in training and nutrition to be in better shape than the vast majority of your peers. In fact, here’s everything you need to know to develop a great physique:

  • Lift heavy weights with intensity
  • Eat animal protein and vegetables
  • Rest

Follow these three steps consistently and I guarantee you’ll look and feel great. Don’t stress over the best foods, exercises, or supplements. Just do the basics, and do them right.

But everyone knows this already. So, why is actually doing it so difficult for the lost young men of this generation?

Similarly, why do men struggle to implement other basic good habits like talking to women, studying for their classes, working hard in their careers, and reading great books instead of playing video games? Why does our generation of men find it so difficult to actually do the things they know they should be doing?

The problem goes deeper than a lack of information; it is a failure of will. It is a spiritual deficiency, a lack of Thumos, and it will not be cured with a new e-book or blog post about training splits or Tinder text game. If you’re fat, poor, antisocial, easily distracted, or suffering from the myriad other self-governance failure modes afflicting this generation of young western men, you will not change your life by learning more about the areas of life in which you want to improve.

Using myself as an example: readers of this blog will know that I have spent many hours reading and synthesizing the best information I can find on topics like men’s health, making money, and attracting women. I am stuffed to overflowing with ideas about men’s lifestyle design. For the most part, this knowledge helps me live a better and more productive life. But I’ve also gone through periods of mediocrity, spending months idling in akrasia while life and opportunities passed me by.

The waxing and waning of my thumos does not correlate with my level of knowledge. Whether I’m in the gym at six AM every day, or I skip every workout for a month, I always know that I should be lifting weights. Information doesn’t help us, unless we also have the will to act on it.

Gorilla Mindset is a self-development book that surpasses the casual trivialities of what you should do, and instead leads you along a personal journey of figuring out why you want to do it.

Take a moment right now and think about all the challenges you currently face in life. Now answer this question honestly: is there a single one that you don’t already know the solution to? Is there any goal for which you don’t already know the way forward? Once you answer this question, you’ll know the precise value of all the life hacks in the world, compared to the value of actually achieving self-mastery.

The true product of the men’s self-help industry

The Men’s Self-Help genre has exploded in recent years. Almost all of it is garbage, from fitness bloggers pretending they aren’t on PEDs, internet get-rich-quick pyramid schemes, and pick-up artist bootcamps that sell dreams to the weak and gullible.

Why are young men spending hundreds of millions of dollars on six-pack ab programs, make-money-online information products, and weekend pick-up boot camps taught by broken men?

All of this comes from a vast social and spiritual vacuum, a gaping hole where nations, churches, tribes, civic organizations, and strong fathers used to exist. We’re a generation of men with no purpose, no one to follow, and no great crusade to pledge ourselves to. The opportunity to live and fight under a worthy banner is a natural masculine impulse, and it’s been denied to a cohort of young western men indoctrinated to hate their nation, their blood, and their ancestors’ traditions. The result is a broken generation, scrambling for purpose.

This has been a golden opportunity for scam artists adept at parting young men from their money by creating short-lived personality cults, strong-sounding online personas, and the illusion of easy riches, women, and six-percent body fat. But such men are not actually selling solutions: they’re selling the opportunity to feel, briefly, like your dreams are realistic; like you’re destined for a better life than you currently live; like you’re part of something larger than yourself.

What man, confused and alone in a world he doesn’t understand and which seems to hate him, could possibly say no to that offer? Such a man doesn’t truly need to learn the easy specifics of weight training regimens, internet marketing, or basic social skills. But if you can make him feel like a loved and included member of your tribe for as long as it takes to enter his credit card information, he’ll consider it cheap at any price.

This is the current state of the larger masculine self-improvement internet subculture: the blind lead the blind, and the cynical lead the callow. Some do it for money, others for the status thrill of writing in an authoritative tone and watching others treat their words with reverence. A few are cynically self-aware, but most deceive themselves with delusions of their own righteousness.

Who Is Mike Cernovich?

The vast majority of self-proclaimed internet self-help gurus are frauds or scam artists. They want money or attention, and don’t care who they have to rip off to get it.

If you’ve only recently came across Mike Cernovich, you might be wondering: Is this guy for real? Or is he just another opportunist, profiting off the spiritual void in the hearts and souls of young western men?

I can’t reach through my computer screen and convince you of anything. From where you’re sitting, I’m just words on a screen.

But if it’s worth anything to you, here’s my opinion: In the fetid landscape of halfwits, sell-outs, frauds, and cynical profiteers, all seeking to lead the lost sheep amidst the gathering chaos of a decaying society, Mike Cernovich is truly a rara avis in terris nigroque simillima cygno – a man motivated by empathy, virtue, and the pursuit of truth. A man worth following, in a world where few such exist. Gorilla Mindset is a worthy introduction to his works, and it is the first book you should read on your personal journey of growth.

The Next Step

Neoreactionaries have some interesting ideas about the end game of the internet samizdat community. Relevant reading is here and here.

Basically, they believe that we are in the process of creating an alternate source of trustworthy information, an institution that will eventually challenge and defeat The Cathedral for ownership of the western democratic mind. They call this hypothetical institution The Antiversity.

I’m fond of the Neoreactionary community, but its present incarnation (re-hashing examples of progressive idiocy, mixed with insular nattering about the finer points of political design theory) is a dead end. It’s not without value, but neither is it the stuff revolutions are made of. Real political change can only come from a strengthened and weaponized cohort of Europe and America’s best and brightest, successful as individuals, and loyal to each other as a tribe.

The Manosphere (i.e, the explicitly anti-SJW men’s self-improvement community, call it what thou wilt) is the most important arm of the crude extant Antiversity prototype, because it has the greatest potential to recruit new talent and improve the quality of its existing human capital. The Manosphere is what attracts ambitious young men, forges them into useful weapons, and opens their minds to the possibility of doubt.

The publication of Gorilla Mindset is a historically important milestone, because it marks the day the Manosphere went from a loose collection of like-minded blogs with a smattering of good information, into a true Red Pill that any man can use to immediately start down a path towards becoming the best possible version of himself. Gorilla Mindset is a mind-virus with the potential to spread rapidly through the western consciousness. It is a sophisticated entry point for young men who’ve never before considered rejecting their liege gods of political correctness, and it will transform them from obedient slaves, into strong-minded masters of their own souls.

Such men will be free to ask the forbidden questions; free to recognize that just because something exists doesn’t mean it has to exist forever; and free to devote their lives to a cause larger than themselves, and so perhaps cause all sorts of mischief.

Buy Gorilla Mindset for $10 [Amazon]

The Concept Of “Psychopathy” Makes You Weak

Spurred by Mangan’s recent post on Avoiding Psychopathic Predators, and Heartiste’s on How To Spot A Psychopath, I’ve some thoughts to share on psychopathy. To wit: the entire concept of psychopathy is a flawed and harmful belief.  “Psychopathy” conflates positive and negative traits and assumes they are naturally linked. This flawed (or perhaps, ruthlessly effective) definition of psychopathy is making you weak, and holding you back in life.

What is psychopathy?

“Psychopathy” is just a word.

Words are not handed down to us from the gods; they (the words) are invented by imperfect humans. Usually, we invent useful words that help us clarify and explain concepts, but sometimes we screw up.

The word “Psychopath” as a signifier for a mental disorder of immorality, criminality, and Machiavellian behaviour dates to the early twentieth century. Our modern conception of psychopathy was laid out in 1941 with Hervey Cleckley’s Mask Of Sanity. A more recent airport book on modern psychopaths is Paul Babiak’s Snakes In Suits. I recommend both if you’re interested in the subject.

The definition and diagnosis of psychopathy uses the Hare Checklist of sociopathic behaviours:

  1. Glibness/superficial charm
  2. Grandiose sense of self-worth
  3. Pathological lying
  4. Cunning/manipulative
  5. Lack of remorse or guilt
  6. Emotionally shallow
  7. Failure to accept responsibility for own actions
  8. Callous/lack of empathy
  9. Need for stimulation/proneness to boredom
  10. Parasitic lifestyle
  11. Lack of realistic, long-term goals
  12. Impulsivity
  13. Irresponsibility
  14. Poor behavioral controls
  15. Early behavioral problems
  16. Juvenile delinquency
  17. Revocation of conditional release
  18. Criminal versatility
  19. Many short-term marital relationships
  20. Promiscuous sexual behavior

Each factor is assigned a point value of 0 (does not apply), 1 (partial match) or 2 (reasonably good match). The official cut-off for a clinical definition of psychopathy is a score of 25 out of 40 possible points.

Most people – to put it mildly – do not attach any positive connotations to the word “psychopath.” But within the pick-up/Manosphere/Red Pill subculture, there’s a trend towards festishization of Dark Triad personality traits. Quoth Heartiste in an earlier post:

What is it about psychopaths that women can’t get thoughts of them out of their heads? Besides their evocation of high status shamans and warriors of EEA yore, psychopaths bring one big advantage to the mating arena that quickly propels them to the top — fearlessness. That dead zone in their prefrontal gray matter means that psychopaths don’t feel much when women reject them. No hurt, no guilt, no shame, no doubt, no anger, no nothing. Imagine the power at your fingertips if you had the ice cold stones to approach thousands of women nonstop without suffering even the slightest ding to your emotional state from any rejections. Imagine that, coupled with this exotic imperviousness, you impulsively hit on any woman who piqued your interest. I don’t think you’ll need a calculator to figure out how fast your notch count would rise given these personality priors. Chicks dig a go-getter.

See also, from How To Spot A Psychopath:

Perusing that psychopath trait list, I can’t help but notice at least a few of those traits are distinctive of successful, and psychologically healthy, womanizers who simply love the romantic company of (a variety) women. There’s a fair amount of overlap between psychopathy and tight Game. For instance:

glib and superficial charm
grandiose (exaggeratedly high) estimation of self
need for stimulation

As any good player knows, chicks dig overconfident, charming men with exciting lives.

cunning and manipulativeness

Players can be manipulative, but so can women in their own ways. It’s fair to say a little bit of manipulation is normal and healthy in seduction. Legit psychopaths take that talent for manipulation to levels that would dismay even lifelong womanizers.

Can you hear the cognitive dissonance? Heartiste (and the Red Pill community in macrocosm) abhor psychopaths and urge you to keep your distance. But, we also say you should incorporate psychopathic traits into your personality. The Manosphere tacitly recognizes the value of certain psychopathic traits (who can argue with charm or high self-worth?) but we can’t whole-heartedly endorse psychopathy, because, well, I don’t really need to finish this sentence.

But in case I do: the above definition of psychopathy describes a man who burns his friends and family for short-term gain; lies frequently and when there is nothing to be gained; and is generally not worthy of your trust and affection. People (high-value people, at least) eventually catch on to malignant psychopathic behaviour, and excise such people from there lives.

Even if we put aside the moral dimensions of screwing people over: psychopaths eventually find themselves alone, friendless, unloved, untrusted, and unsuccessful. It’s just not a good life strategy.

The result of this confusing definition of psychopathy as a mish-mash of positive and negative traits, is a Red Pill community that struggles with cognitive dissonance. On one hand, the ability to understand and influence social situations is a good thing. But, you don’t want to be a guy who would sell your brother’s kidneys for money to buy a new juicer.

And it’s not like you can do one but not the other, right? This is a package deal! It’s all right there in the checklist.

Why the definition of psychopathy is making you weak

Let’s invent a new mental illness. We’ll call it Caninophillopathy.

Symptoms of Caninophillopathy include:

  • Inability to pick up on social cues, read others’ body language, start or maintain a conversation
  • Dislike changes in routines
  • Appear to lack empathy
  • Be unable to recognize subtle differences in speech tone, pitch, and accent that alter the meaning of others’ speech
  • Avoid eye contact or stare at others
  • Have unusual facial expressions or postures
  • Loves dogs

You probably recognize these symptoms as Asperger’s Syndrome, plus the last one. (I had a hunch that people with Asperger’s had a special affinity for dogs, and a bit of Googling suggests a few other people have made this connection, so there’s probably some correlation between liking dogs and the autism spectrum.)

But, does a love of dogs actually belong in our definition of Asperger’s/Caninophillopathy? Is it a defining feature of the illness? Is the symptom even pathological?

Of course not. By conflating the symptoms of Asperger’s with other neutral or positive traits, we have pulled off the neat rhetorical trick of pathologizing a love of dogs.

I suggest that our working definition of psychopathy does something similar, by forcing an association between negative traits (criminality, cruelty, poor impulse control, maladaptive lying, short time horizons) and virtues such as cunning, charm, a working knowledge of social dynamics, and goal-oriented social behaviour. This muddled definition has two harmful effects on our minds.

The first is the stigmatization of healthy, adaptive behaviour that gets labeled sociopathic. For example, if you explain to people (average people) the concept of goal-oriented communication – i.e, the ability to consciously interact with people in a way that advances your interests – their reaction will often be “OMG you’re a psychopath.”

To such people, considering what you’re about to say before you say it = Hannibal Lector.

On the other side of the coin: by linking pathological behaviours like cruelty, shallowness, and pathological lying, with virtues like  cunning and social savvy, the word “psychopathy” elevates those negative behaviours and causes impressionable young men strive to aspire toward “dark triad” personality traits. Men who simply want to exercise control and agency in their personal lives are tricked into believing that the only way to do so is to become a psychopath who lies, screws over his friends, has no concept of loyalty, and tries to condition himself to enjoy causing pain in others. Psychopathy connotes evil, but also strength. The result is a case of linguistic stolen valour – young men come to implicitly associate strength and evil.

Most men have some cruelty in their soul – the Cult Of The Dark Triad gives them a reason to nurture it. Other men, of a more sensitive disposition, are forced to wear a hat that never fits right. Neither type will ever be as happy and successful as they could be, if they just learn to annihilate the idea of psychopathy from their model of the world.

Cui Bono?

What’s the point of this nonsensical and harmful definition of a non-existent mental condition? Maybe I’m crazy, but I find the world starts to make more sense when you view our culture as a consciously designed tool to weaken and destroy us. Looking through this lens, the concept of Psychopathy serves two purposes:

  1. “Psychopathy” stigmatizes behaviours and mindsets that lead to wealth, power, and success.
  2. For those men who recognize (1), “Psychopathy” suggests that the only alternative to weakness is shallow, egotistical, lone-wolf cruelty.

The Psychopath/Non-Psychopath dichotomy suggests that people are either good and weak, or evil and strong. From the perspective of an elite that wants to remain in power, both options are acceptable: weak men can never accomplish anything; evil men will never develop lasting bonds to their friends, family, and nation that might inspire them to offer coordinated resistance.

The elite’s worst nightmare is a generation of men willing to discard a self-handicapping slave morality, and coordinate their newfound power to impose their will on the future. The concept of psychopathy funnels men into the individual weakness of anti-psychopathy, or a malignantly psychopathic inability to form cohesive social bonds.

Banishing Psychopathy

The literal meaning of psychopathy is broad: psycho-pathy means mind-disease. Many symptoms in our current definition of psychopathy can be characterized as mind-diseases:

  • Taking pleasure in unnecessary cruelty
  • Pathological lying
  • Failure to plan
  • Self-destructive impulsivity and thrill-seeking

These traits are generally self-destructive, anti-social, and maladaptive. But other aspects of our popular and clinical view of psychopathy – charm, social cunning, the ability to endure emotional circumstances without bawling like a toddler – are virtues that we should aspire to, rather than a sickness we should pathologize.

Am I a psychopath? It would appear so. I took the test above, and scored a clean twenty-five. Any man who writes about social dynamics, Game, NLP, and the commonalities between pick-up artists and SEOs, must have traits that the world defines as psychopathic.

But at the same time: I am deeply loyal to my friends and family; I recognize the value of my word and a reputation for honesty; I am not cruel to people for fun and amusement; most importantly, I have plenty of ambitious long-term goals – one of which is to help young western men escape the self-destructive beliefs that are keeping them atomized and weak.

So from now on, I suggest you banish the concept of “psychopath” from your vocabulary and mental model of the world. Don’t let the linguistic conflation of virtue and vice weaken your mind. You don’t have to choose between being strong and evil, or good and weak.


Throughout history, ruling elites have always created narratives to justify their authority.

The human ego is allergic to the honest expression of arbitrary formalized status hierarchies, so power generally requires myths and stories to support itself.

For example: the power of monarchs was justified as the divine right of kings. Kings were viewed as God’s legitimate appointed rulers on Earth, and disobeying them was a sinful rebellion against God. Why should you obey the King? Because God said so. End of discussion. Eat your vegetables and go to bed.

Republican governments eschewed God as a source of sovereign authority, and substituted the myth of The Will Of The People. The republican government’s duty is simply to make policy decisions that reflect the will of its citizens, and God never enters the picture. Republicanism gradually devolves into Democracy, as the duties of citizenship are stripped away.

At the far end of the spectrum of legitimacy, there is authority derived from itself – Power qua Power. This myth of sovereign authority is actually just the absence of a myth, and it characterizes the most brutal and tyrannical expressions of power.

It’s a fun exercise to read through history and consider empires from the perspective of: who rules whom? And what myths do they tell themselves, masters and slaves alike, to justify that distribution of power. It’s even more fun to play that game with our own empire.

Here’s a thought experiment: imagine an Alien visits America in 2015, and wants to figure out who’s in charge. He spends some time following our news cycle, our pop culture, and observing social interactions. In his report, he notes that:

  • Straight white males (SWMs) are subject to legal discrimination in hiring, promotion, and academic admission
  • SWMs are fair game for mockery and derision, while mockery of non-SWMs is socially unacceptable
  • SWMs are portrayed negatively in pop culture and in the news. Whenever a SWM commits a crime, their status as a SWM is a major feature of the story. When a non-SWM commits a crime, there identity is deliberately hidden
  • There seems to be a complex system and ranking of the various non-SWM classes. The Alien is still unsure of the exact delineations – does a black lesbian trump a chinese MtF transexual in a wheelchair? – but SWMs are clearly at the bottom of the totem pole

And here’s the most interesting part: despite all the legal, social, and cultural prejudice against SWMs, the pervading belief in our empire is that SWMs are actually in charge and are running things for their own benefit. SWMs are consumed with guilt, and have convinced themselves that they’re responsible for everything that’s wrong with the world.

At first the Alien is confused, but then he realizes: twenty-first century America is a historically unprecedented phenomenon. It is the world’s first Victimocracy.

What Is A Victimocracy?

A Victimocracy is a society in which the ruling class justifies its position through a mythos of victimhood.

The master morality of the ruling class is: “We are oppressed by the other class, and we continue to suffer from their historical and ongoing domination of society. To rectify this oppression, we must create a legal and social framework that elevates us above the other class, in order to close the gap and repay them for their wrongs against our class.”

The slave morality of the ruled class is: “We are the privileged group in this society, so we must submit to legal and social disadvantages in order to level the playing field and make reparations for our oppression of the other class, to whom we submit entirely.”

Our culture of victimhood and constant privilege-checking may seem silly and stupid, but this is a dangerous underestimation – the Victimhood Mythos is a ruthless justification of raw power, the goal of which is to make you accept your lower station in life, and quiet the doubts of any Social Justice Warrior still human enough to hear whispers from their conscience.

How To Recognize A Victimocracy

If the purported ruling class in your society is actually subject to a wide array of legal disadvantages, they’re either very benevolent rulers, or you’re living in a Victimocracy.

I.e, if white privilege was real, you’d think white people would stop passing laws making it harder to hire and promote white people, increasing penalties on crimes committed by white people, etc.

If you’re frequently told how awful your ruling class is in the most powerful schools, universities, newspapers, TV stations, and other media outlets, you’re probably living in a Victimocracy.

If the dominant narrative in your media and pop culture is that the current oppressors are not long for this world, and the tides of history are about to wash them off the face of the earth, you’re probably living in a Victimocracy.

Bottom line: an actual ruling class doesn’t allow itself to be blatantly sabotaged and attacked.

How To Defeat A Victimocracy

What is to be done?

First, realize: you’re not actually in charge. You are a slave, and so far you’ve been a good one.

Next, practice psychic self-defense so you don’t succumb to the slave morality of Victimocracy. Stay away from pop culture, most of which is infused with the Victimhood Mythos. Get healthy (1), make money (2), read great books (3), and learn to have good relationships with women (4). Take care of the basics before you worry about the big picture.

After that, the key to good psychological health – and effective resistance – is to save your anger for those who deserve it. That means keeping a clear head whenever the next SJW rank-and-file grunt hits the national spotlight, portaging their mattress to graduation, looting a convenience store because why not, or posing for a selfie with a body that looks like a beige garbage bag filled with gravel. These sad, broken people aren’t actually your enemies. They’re just tools.

The real problem, and the real solution – that’s a much bigger question. For now, let’s start with the recognition that you are a slave, you have been thoroughly pwned, and you are surrounded by a culture that seeks to reinforce this myth, so you don’t get… uppity.

The Alternative MBA: How To Actually Make Money In The Real World

You’re a recent high school graduate with acceptance letters from second-rate colleges. Or you’ve just finished a worthless degree with no career prospects. Or maybe you’re an older fella, drifting through life and haven’t yet found a calling.

You don’t know what to do. You don’t have a clear path in front of you. You know that easy middle-class careers are hard to come by. You’re smart, ambitious and willing to put in the work, but you have no idea where to start.

If any of this sounds familiar, this guide is for you. It’s a one-year blueprint that will teach you the basics of business, finance, innovation, and entrepreneurship. Its goal is to provide a superior (and free) alternative to conventional undergraduate business and MBA programs.

Why not study business at a real college?

The average college business program is a complete waste of time. You won’t be challenged, there’s no risk of failure, and you’ll have enough free time to spend half your waking hours perfecting your game on the beer pong table.

For those who have the opportunity to go to an Ivy or equivalent, go for it; the prestige alone is worth the price of admission. But if you’re considering a more typical option, i.e. a mediocre degree from Podunk State University, here’s what you’re signing up for:

  • Professors who have never actually earned a dollar in their lives and are completely out of touch with the modern business world
  • $40,000+ of debt and four years of your early twenties wasted with no actual experience to show for it
  •  The majority of those around you will be painfully average
  • A mind-numbing environment of political correctness and anti-white-male resentment
  • A degree which confers no real benefit to your life and career

If you’re a young man contemplating higher education (or a parent of same), here is some required reading: Worthless, by Aaron Clarey, a comprehensive fisking of the outdated idea that college degrees from average schools are in any way a good investment in the modern world. If you’re on the fence, this book could save you from a costly bad decision.

On a personal level, I’m advising you not to study business at an average school because that’s exactly what I did. It worked out well for me. I had a full scholarship, worked 40+ hours/week year-round, and started a successful business in my junior year. I also met some great people and had a lot of fun – too much fun, at times. But even though my college experience was far better than average, I still consider it one of the biggest mistakes I made in my early twenties. Why? Because of the opportunity cost:

I suppose I got something out of my education, and it definitely opened up doors for me, but what about the opportunity cost? What else might I have done with those five years? At the ripe old age of twenty-eight, and after having made a career change into a completely unrelated field, I think I would have been better off if I had skipped college entirely.

Young men, the world is full of opportunity. Not much of it can be found on the politically correct diploma mills that litter the American continent. Unless you’re earning a marketable degree from a top school, skip college and go do something real with your life.

Who should ignore this advice

This is a guide for smart people who are not currently on an elite track. If you’re moving toward a lucrative career in medicine, wall street, consulting, law, tech, or whatever – stay on that track. If you have the opportunity to study at an Ivy or equivalent, take that opportunity.

If not, let’s get started.

Zero Debt

Before we get to the meat of this MBA, we need to figure out how you’re going to keep the lights on. Conventional wisdom says you should go into student loan debt, but that approach is a) constraining, and b) not really an option when your education is self-directed. So, here are three strategies you can use to make money while you finish this program, without going into debt:

1) Pay for your car with Uber

Uber seems like a good idea for a man in your position: It pays reasonably well and your hours are flexible. You’ll never have to worry about missing rent or not being able to afford something you need. If you need more cash, just get out and drive.

If you haven’t already signed up for Uber as a passenger: help a friend out and use the Manosphere coupon code.

You can also use the time you spend driving to grow your skills and network. Consider the sort of people who take Uber; they are more successful and forward-thinking than the average schlub, and you are getting paid to meet them. Each time you pick up a new passenger, make it a game to strike up a conversation, make them like you, and quickly learn if there are any opportunities for you to help them achieve some goal in their life or vice versa. You can even get some business cards printed for when you meet people you want to stay in touch with. Try out different “scripts” with your passengers to see what behaviours lead to the best impressions and interactions. This experience alone will teach you a lot about sales and networking.

2) Pay for your apartment with AirBNB

Realistically, you can’t afford to live in a top-tier city (NY, SFBA, London, etc) unless you’re already making good money. On the other hand, you aren’t going to grow as a person living in the middle of nowhere. Second-tier cities are the golden mean.

If you live in a nice, central one-bedroom in a decent city, you should be able to earn ~10% of your monthly rent per night on AirBNB. Coordinate with a friend to couchsurf on nights when you have a guest, or just pull off the 21st century sharing economy trifecta: rent your place on AirBNB, then call an Uber to spend the night with a girl you meet on Tinder. The primary benefit of earning side money with AirBNB is that it will allow you to live a better lifestyle than you could otherwise afford. Just as Uber justifies and pays for a decent car, AirBNB requires that you live in a grown-up apartment in a good area.

3) Bartending

If you can get work at an upscale place, bartending is a great way for a young man to earn money, learn about the world, and meet interesting people. Just don’t get caught up in non-stop partying, burning cash on booze and drugs, and letting yourself lose sight of your mission.

Between these two or three sources of income, you can easily afford a modest but professional lifestyle that won’t interfere (much) with your studies.


This program is demanding and difficult (much more than any regular undergraduate business program) so you’ll need a strong foundation before you begin. This foundation will keep you healthy and productive and give you platforms to synthesize everything you’re learning.

1) Build a productive routine

Routines and rituals impose order on your life and schedule. The more aspects of your life you can relegate to autopilot, the more mental energy will be free for important tasks. Your goal is to lock in a healthy sleep, exercise, relaxation, and social schedule so you’re free to focus on your work and studying outside of those time blocks.

There are hundreds of books on performance and productivity, and I’ve read most of them, but here are two that stand out: Getting Things Done, by David Allen and Getting Results The Agile Way, by JD Meier.

Both of these books are essential for anyone who cares about getting the most out of life. Getting Things Done is a classic that has been used by countless high-performing people to create productive and stress-free routines. Getting Results The Agile Way is more obscure, but I found it even more valuable than GTD. Fortunately the systems and advice are complementary, so you don’t need to choose one or the other. Read them, implement their systems, and keep them on hand to use as a reference throughout the year.

2) Build a website

A personal website with a blog is a valuable tool to  organize your thoughts, practice writing, take notes on what you’ve learned, create a personal brand, and connect with like-minded people.

Building a personal website will also force you to get comfortable with basic web design. If you find that you really enjoy this, keep pulling on the string – learn more about web development, and consider studying one of the more marketable programming languages – Ruby on Rails, for example.

Even if you don’t naturally take to programming, you’ll learn how to build basic WordPress sites, manage a mailing list and social media presence, and understand how online marketing works. These are valuable skills, no matter what field of business you eventually get into. If you don’t have a natural aptitude for programming, don’t force it beyond a certain level. There isn’t much money out there for bad hackers, but there is plenty for hustlers who know enough to have an intelligent conversation with technical guys.

Creating a simple website is easy and cheap: Sign up with Dreamhost with the coupon code THUMOTIC (25% discount) and follow the instructions for a one-click WordPress installation. Use the free WordPress 2015 theme to get started, and figure the rest out as you go.

Reading and Lectures

The first four months of this program are devoted entirely to reading and lectures. During this period, you should be able to put in 40 hours/week of studying, while driving for Uber and renting your apartment on AirBNB to pay your bills. You’re also going to make excellent use of your time, because you’ve read and implemented Getting Things Done and Agile.

Unlike a mainstream undergraduate business program, we’re not going to focus on the nuts and bolts of running a business (accounting, law, structure) since these are easy for smart people to figure out on the fly. We’re also not going to waste time learning airy academic theory-masturbation: organizational behaviour; Keynesian economic models; marketing practices that are completely irrelevant in the 21st century; or other assorted time-wasters with which most colleges fill their lectures.

Basically, we are not going to learn about business from slouch-backed academics making 40k/year working 80-hour weeks as adjuncts at the age of thirty-five. Instead, we’re going to learn from people who have actually become successful, who are successful today, and who are teaching the smartest people in the world. The internet makes this possible, the world just hasn’t caught on that it makes zero sense for anyone to pay for a lecture about business from some washed-up academic at Podunk State, when you can watch lectures online (for free) taught by the most accomplished people in the world. But we’ll get to all that below.

Right now, here’s an outline of your intensive reading and lecture schedule for your first semester:

  • Month #1 – Soft skills: Networking, sales, making friends and influencing people
  • Month #2 – Mindset: Giving yourself permission to make money
  • Month #3 – Business Basics: Classic texts on business and entrepreneurship
  • Month #4 – Thinking like a Startup: Studying the most successful businessmen of the 21st century

Below are your detailed readings, lectures, and practical assignments for the semester.

Month #1: Soft Skills

Many smart people take a haughty attitude towards social skills, but social behaviour is a system like any other. If you’re smart, you can get good at it. If you’re good at it, you can accomplish more than you would otherwise. So, let’s get good at it:

The Curmudgeons Guide To Getting Ahead, Charles MurrayCurmudgeon

If you’re young or have never worked in a professional environment, there are a lot of arbitrary social norms that you’ll need to learn and implement in order to appear ‘professional.’ The Curmodgeons Guide To Getting Ahead is a comprehensive guide to understanding those norms and succeeding in a business environment run by ‘curmudgeons’, i.e. old successful people. (Ed: As of Oct 2016, Murray has revealed himself as a #NeverTrump cuck. Sad! Skip or steal this book, as seems fittest to you.)

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, Keith Ferrazzi

Never Eat Alone is the best book on networking and relationship-building (also known as being a good person and making friends) I’ve ever read. It seems to be out of print so you may have to get creative to get your hands on a copy.

How To Win Friends And Influence People, Dale CarnegieWin Friends Influence People

In 2015, someone publishes a new book about networking and success every five minutes. How To Win Friends and Influence People has stood the test of time and is still used often in corporate training today, because it is still better than almost anything that has come after it.

The Mystery Method, by Erik von Markovik

Here, we aggressively depart from any standard business curriculum in existence. And why not? Sales is seduction, and seduction mystery methodis sales. The pick-up artist’s approach to social behaviour (i.e. treating it as just another system to be understood) is the most useful frame for intelligent, analytic men. PUA culture gets a bad rap because it seems incomprehensible and vaguely unfair to socially adroit midwits.

* * *

As you read these books, write up a separate blog post for each one. Include a summary, the notes you took, and any key takeaways that you were able to apply to your life. Don’t worry about making this summary useful to other people; the purpose is just to force you to read each book critically, take notes, and retain what you learn. Continue this habit for every book throughout this program.


Your first month’s lecture series is the Tim Ferriss Podcast archives. Listen to every single one. These podcasts are not directly related to sales and networking. Rather, each week is a new guest who is either a very successful person, or an expert in some field you can use to improve your life. Tim Ferriss always asks good questions and keeps the podcast dense and information-rich; you can learn as much from the questions he asks, as you can from the guests’ answers.


Each month will include a practical exercise designed to test and reinforce what you’ve learned. This month, your practicum is simple: have 100 positive interactions with strangers. These can be cute girls in a nightclub, strangers in a coffee shops, Uber passengers, or anything else you can imagine. Keep a journal of each interaction and make a note of why each interaction went well, and what elements of it you can reproduce and make a part of your natural personality. Once you finish this assignment, write another blog post with your results, but try to make it much better than your rough book summaries. Put effort into making this one interesting and readable to an external audience, and try to share it with other potential readers on social media.

Month #2: Mindset

The goal of your second month is developing the right mindset to be successful in work and life: learning to be positive, giving yourself permission to make money, and overcoming self-limiting beliefs that might hold you back. We’re not going to go too far off the edge and adopt the saccharine feel-good positivity of internet marketing scam artists, but you’re going to learn that making money through entrepreneurship is something that smart people can do fairly easily.


The Four-Hour Work Week, Tim FerrissFour hour work week

This book will change the way you think about work and life. If you are interested in making money online, living a location-independent lifestyle, and long-term travel – Tim Ferriss is the man who taught a generation what is possible in a globalized, digitally connected world. Much of the practical advice in 4HWW is out of date, but this book is still the definitive introductory textbook for the location-independent entrepreneur.

Choose Yourself, James Altucher

Choose Yourself is a good book about charting your own path in a world without job security and stability, and a meditation on the importance of openness and honesty for happiness and good mental health.

Think and Grow Rich, Napoleon Hillthink and grow rich

The original and best book on the mindset, attitude, beliefs, and habits that lead to success. The author researched the book over twenty years of studying highly successful people, watching what they did and identifying their common traits.

The Seven Habits Of Highly Successful People, Stephen Covey

Personal development classic and essential reading for anyone interested in getting more out of life.


The Danger and Play podcast covers a wide range of topics including physical fitness, performance-enhancing drugs, marketing, writing, conquering anxiety, and mindset training. It’s impossible to summarize the scope of D+P, and most of the early podcasts focus on health and fitness, but it’s all essential listening.

Practicum Assignment

In the Four-Hour Work Week, each chapter closes with an exercise designed to get you out of your comfort zone. Do those exercises.

Also: I’ve written previously about NLP Exercises. This one is called The Switch:

Choose someone you admire and respect, either a real-life mentor, a famous person, a historical figure, or even a fictional character. Let’s use Elon Musk as an example.

Now: close your eyes and imagine you and Elon Musk magically swapped bodies, resulting in two new people. One of these is in a bad situation that will end with SpaceX early adopters dying horrible fiery deaths, but forget about him right now.

What happens to the mind and soul of Elon Musk in your old body?

Chances are, Elon is not impressed with the situation he finds himself in. He gets up from the couch, brushes the potato chip crumbs from his chest and does a quick tour of his apartment, piecing together various aspects of his new life. He asks questions like:

  • Is my living space clean, organized, and conducive to productivity?
  • What does my body look like? What food is there in my fridge? Am I a healthy man?
  • What books am I reading?
  • Do I live in a city where I have opportunities to actually do something interesting with my life?
  • What’s my cashflow situation? Do I have the financial cushion to pursue interesting new ideas, or am I broke and living paycheck to paycheck?
  • What is the most important thing that I should be doing right now, to get my life back on track?

The purpose of this exercise is to make you look at your life through fresh eyes. Forget how you see your life, and focus on what Elon Musk would see. More importantly, think about what Elon Musk would do.

I can’t answer this question for you. Maybe it’s as simple as getting off the computer, doing the dishes, and going to bed at a reasonable hour. Maybe you just realized you need to save some money and get out of your Podunk town. Would Elon Musk be stressing over how long it’s taking some girl he hasn’t even met to message him back on Tinder? I don’t think so.

The point is that if Elon is reasonably impressed that you’re making the best of your current situation, you’re probably on the right track. If Elon (or whomever) is shaking his head at what a self-destructive twat you are… well, go ahead and ask your projected simulacrum what lifestyle changes he would recommend.

Your second assignment is write a short story in narrative form, about Elon Musk (or some other high-performing hero of yours) waking up in your body. What does Elon Musk do with your current situation? To make this exercise more useful, you are free to impute your own desires and values on Elon-as-you. For example, if your goal in life is to be a professional actor, Elon-as-you can wake up with a strange new yearning for the stage. Put some effort into this story and try to make it as readable as possible. Publish it on your website and try to get as many people as possible to read it.

Month #3: Business Classics

The books in this selection have been selected partly on the basis of quality, but also because they will give you a well-rounded overview of everything you would have actually learned in business school. Will this be useful for an actual career in business? Yes, absolutely. But as a bonus, these books will also make sure you always have a basic idea of what everyone else is talking about in a room full of business school graduates. Depending on where your career ends up taking you, this might be among the most useful skills you learn.

Good To Great, Jim Collins

The Effective Executive, Peter Drucker

Security Analysis, Benjamin Graham

Competitive Strategy, Michael Porter


The James Altucher podcast

Like Tim Ferriss, James Altucher is a smart and interesting guy who gets impressive guests on his podcast and tries to figure out what makes them tick.

Practicum Assignment

Reach out to five successful business owners and try to learn what made them successful. Develop a few interview-style questions and try to make them interesting and creative. You can tell them it’s for a class project, which isn’t entirely untrue. Compile your answers into high-quality blog post and try to share it with as many people as possible.

Month #4: Thinking Like A Startup

You’re (probably) not going to start a $50B company while completing this program. If you have the brains and the opportunity, by all means go for it – create Uber for strippers, LinkedIn for pets, or Tinder for people who want to get in a fight. Work hard and toss a few points my way when you hit the big time. But whether you’re working on a sexy new app or a more traditional brick-and-mortar business, the fundamentals of entrepreneurship remain the same: creating value, finding customers, capturing some of the value you create. So: in the final month of the first semester, you’re going to immerse yourself in the culture and best practices of the smartest and most accomplished minds in Silicon Valley.


Hackers and Painters, Paul Grahamhackers

This collection of essays is far-ranging and not always directly applicable to succeeding in business, but it is an entertaining look in one of the greatest minds alive today. It will also help you develop a passing familiarity with  hacker culture and how technical people view aspiring pointy-haired bosses like yourself.

Zero to One, Peter Thiel

If the United States of America appointed itself a CEO tomorrow, Peter Thiel would be my first choice. Zero to One is based off his lectures at the Stanford How To Start A Startup course and it is short, dense, and practical. The most important theme of the book is cultivating the ability to recognize opportunities and gaps in the market.

Steve Jobs, Walter IsaacsonSteve Jobs

Steve Jobs may not be a great role model in all respects, but he might be the most impactful CEO in the history of business. Whatever else anyone might say of him, he got results. His biography is a fascinating portrait.

The Lean Startup, Eric Ries

My main takeaway from this book: whatever business you’re in, it’s easy to get caught up in endless development of your product or service. In most cases, the best thing to do is just get out there, start selling, and figure out what your clients want and how they want you to sell to them.


This month, you’ll complete the YCombinator video and reading series: How To Start A Startup.

The course is geared towards high-tech startups working on world-changing technologies, but the majority of the course is directly applicable to smaller and more traditional businesses:

  • Identifying opportunities
  • Identifying target users (i.e, customers) and getting feedback from them
  • Choosing cofounders (i.e, partners)
  • Factors that separate successful businesses from unsuccessful ones
  • Common pitfalls of new business
  • Sales and marketing

Some parts of it won’t be directly applicable to more traditional types of businesses (you probably won’t be raising money from VCs) but the majority of the content applies to any type of business, and the teachers are some of the smartest and most successful people in the world.


For this month’s practicum, you’re going to find a mentor. How do you find a mentor?  This is a big topic that deserves a post of its own, but in brief:

  1. Be someone worth mentoring
  2. Reach out to people you admire and offer value in the form of ideas, introductions, and articles relevant to their interests
  3. Ask for advice, then implement it and tell them what happened
  4. Follow up, be grateful, keep offering value, keep taking their advice, and always look for opportunities to help them achieve their goals
  5. Tell your mentor about what you’re reading. Offer to lend him books after you’ve finished them, and send him your summaries and notes
  6. Make a commitment to look for opportunities to pay it forward when you’re at a more advanced place in life

You can learn a lot from books, blogs, videos and tutorials, but there are many problems that you can solve in one minute by asking a real-life mentor that would take you a day of solo research.

From Theory To Practice

You didn’t think we were just going to sit around and read for a year, did you?

At this point in the program, you’ve learned more of value in four months than a typical undergraduate business student will acquire in four years. We’re going to keep reading and learning over the next eight months, but we’re also going to start putting what we’ve learned into practice.

The next eight months are going to be less structured, since there’s only so much a structured program can do once you’re on your feet and moving. Once you actually start your own business, everything you’ve studied will become tangible, and you’ll find yourself revisiting the books and lectures you’ve absorbed, but this time with fresh eyes and hard questions that you need the answers to. This is what real learning feels like.

What kind of business are you going to start? Easy question. Business-to-business services is where you want to be, partly because it’s where the money is, but also because it will force you to learn how companies operate and how to pitch to them. Selling to business owners will elevate you and make you smarter; selling consumer products to bored housewives and gullible idiots (i.e., most internet marketing) will have the opposite effect. The best way to make a million dollars is to help someone else make a billion dollars. This applies on a smaller scale. If you want to earn $100,000, find a million-dollar business and help them increase their bottom line by 10%.

So: What are you good at? what can you do that other people will want to pay you for? This is a question only you can answer, but here are three possibilities:


Read a few books about basic accounting and learn a small business accounting program backward and forward. Now you can approach business owners and offer to set them up with a new accounting system that will save them X dollars and Y hours per year. The better you get, the more value you can deliver, and the higher of a rate you can charge.

Digital Marketing

How many local companies can you identify that have terrible websites and a poor online presence? How much more business would they earn if they got that fixed? The answer to both questions is: a lot. At this point you’ve already taught yourself how to build a website, so start doing that. Then you can branch out to other digital marketing services: PPC, analytics, content, email, SEO. As you learn more, you’ll get a better sense of how much value you’re providing.

CRM and Sales Funnels

Most businesses do a sub-optimal job of collecting client information and following up with them for repeat business. if you learn everything you can about customer relationship management (best practices and software) and offer to implement a CRM that will increase a company’s lifetime customer value XX%, you can do very well for yourself. A good extension from this is to study sales and call scripts, so you can offer sales training as well.

Whatever you choose, there are just two things that will determine your success: 1) get really, really good at what you do, and 2) get really, really good at sales.

These three examples above are off the top of my head. There are a hundred ways you can help a successful business perform even better. Find one that matches your interests and talents, start getting really good at it, and start closing deals.

Getting started will be hard. People will be wary to hire an inexperienced kid to play with their core business tools. That’s why you’ve got Uber to keep food on the table while you grind: work for free, tap your personal network, work ten hours for every one you actually bill, and generally put in the sweat equity until you get to a point where you can deliver an insane ROI while charging a high rate for your services.

Building a business will provide context and real-world reference points for everything you’re learning in the lectures and reading. You will have countless moments of “Ahh, that’s what he was talking about when he said…!” Books and lectures are valuable, but ultimately business is like sex: you’re not going to learn it from a book or a blog post.

Keep Reading

Just because you’re working non-stop building a business doesn’t mean you get to stop reading.

You can’t grind in a state of hard focus every waking hour without sacrificing quality. When you need to unwind, pick up one of the books below for some education and inspiration. These are some of my favourite biographies of successful businessmen and I’ll add to this list over time as I find more:

Losing My Virginity, Richard Branson

How To Win At The Sport of Business, Mark Cuban

How To Fail At Everything And Still Win Big, Scott Adams

The Autobiography of Benjamin Franklin, Ben Franklin

Education of a Bodybuilder, Arnold Schwarzenegger

Winning, Jack Welch

How To Get Rich, Felix Denis

Keep Writing Your Blog

Your blog is not a business. It is a personal journal and a tool for self-development. Maybe one day you can make a living by creating web content, and your current blog will be good practice for when that day comes. Right now though, you’re focused on a real business that provides value to people in the physical world.

That said: keep using your blog to record summaries of books you’re reading, mind-dumping thoughts and experiences on your journey, and demonstrating to the world that you’re not just another schmuck playing video games and jerking off in his mom’s basement. Build a website that portrays you to the world – accurately – as a smart, hungry, knowledgeable hustler.

You’re also going to continue to elevate the quality of your writing. The ability to communicate clearly and quickly in writing is invaluable, and a personal blog is the best tool to develop that skill. Most of your growth in this area will come with practice, but here are a few excellent books about writing to help you refine your craft:

Bird By Bird, by Anne Lamott

On Writing: Memoir Of The Craft, by Stephen King

The War Of Art, by Stephen Pressfield

The Elements Of Style, William Strunk


One year from today:

  1. You will have at least as much money in the bank as you do right now.
  2. You will have ingrained productive work habits, self-discipline, and the ability to focus.
  3. You will be healthy, happy, and in good physical shape.
  4. You will be an expert in a specific field of B2B consulting, or whatever else you’ve chosen.
  5. You will own and operate a profitable business.
  6. You will have a powerful and successful mentor who can help you navigate your next steps
  7. You will have far more practical and theoretical knowledge of business and entrepreneurship than business school graduates from everywhere but the top business schools in the world.
  8. You will be a fast and eloquent writer.
  9. You will have a written record of your journey, and an easy-to-reference collection of notes you’ve taken along the way.

This program is far superior to 90% of undergraduate business educations available in the USA, most of which are run by professors who have never actually worked for a business and are entirely focused on churning out research papers and selling you a new edition of their $200 textbook every semester. This program is also much cheaper, and it will only take you one year. Perhaps most importantly: this program doesn’t support a corrupt academic establishment run by Social Justice Warriors who are actively hostile to your goals in life. If you feel revulsion at the sight of these people in positions of power in the world, eschewing their diploma-mill institutions for the program above is a small but significant act of rebellion.

A friend recently asked me what I would do, if I were eighteen years old today. This program is my answer.

Maybe you’re not looking for an opportunity to completely reboot your life. If so, I hope this page provides some valuable resources for your ongoing self-education and growth. Maybe you really do need a reboot, but you’re afraid to take the leap right now. If so, keep this page in mind and return to it when it’s time. But if you’re a young and intelligent American man and you’re up to the challenge, take a year to give yourself a comprehensive education in business and entrepreneurship. Set a starting date, order your first month’s reading materials, and get moving.

How To Start A Revolution

Imagine you live in a town with only one widget factory.

One day you go on a tour of Widgets Inc. and realize their entire business is terrible. The equipment is falling apart, workers are asleep at their posts, and the floor manager is in the back room snorting cocaine off the secretary’s taint.

Most people would ignore an experience like this, but a savvy businessman would recognize the looming failure of Widgets Inc. as a massive opportunity. No matter how big and secure the company may seem today, their position is fragile. Someone is going to come along and eat their lunch.

This is how Americans should view their current political elite.

What Is A Revolution?

Revolution seems like a big, scary word. It shouldn’t. Political revolutions occur often throughout history, and they don’t necessarily involve violence.

Revolutions occur when influential people are disappointed in the quality of their government, and start working to transfer stewardship from one ruling class to another.

The goals of a revolution are broad and far-reaching. At minimum, a true revolution will require the complete liquidation of the Democratic and Republican parties, and massive reforms to every branch of government, our financial system, academia, and mass media.

Who will benefit from a political revolution in the United States?

Revolutions result in winners and losers. Some people and groups will find their status elevated, others will not.

The people who stand to gain the most from a changing of the guard in Washington are flyover Americans: white, middle-class, Christian, Republicans, i.e. the most hated and shat-upon people in America today, who nonetheless are her most avid supporters. Middle America has been reduced to a spiritually empty shell of itself, and members of this Vaisya class are almost completely powerless in the modern world. A just revolution would elevate their position to one of basic respect.

Young Americans, awash in student loan debt, unable to afford middle-class lifestyles, and doomed to pay the financial and spiritual debts of the Baby Boom generation for the rest of their lives, are a likely reservoir of support for a political revolution.

The elite of Silicon Valley, as the most likely candidates for our next ruling class, are also likely to benefit from revolution.

The armed forces, disillusioned with a decade-plus of watching their friends die in utterly pointless wars and primarily populated by the Vaisya class, probably wouldn’t stand in anyone’s way. N.B., the United States Armed Forces officers have sworn an oath to defend the formal Constitution of the United States against all enemies, foreign and domestic. This probably justified a legal military coup in 1933, and certainly could justify one today.

And who would lose? The Washington-based political establishment; the academics and journalists who make their living reinforcing its legitimacy; the freak show social justice warriors and protected fringe classes terrorizing the kulaks on their behalf. Certainly no one whose career prospects are worth losing any sleep over.

What Would A Revolution Look Like?

It’s 2015, so forget about storming the Whitehouse with brickbats and torches. An ideal revolution wouldn’t require any violence at all. It’s possible that pre-revolutionary conditions could be established entirely through the internet.

Consider: what would happen if 75% of property-owning Americans verifiably supported an online petition requesting the federal government to abdicate all power and revert complete sovereign authority to each of the fifty states? There are other options. We could nominate a worthy man – say Peter Thiel, or Arnold Schwarzenegger – to the position of absolute monarch. We could choose declare war on an absurdly well-governed sovereign, like Switzerland or Lichtenstein, and immediately surrender, inviting them to conquer and administrate us.

Personally, I like all these ideas, but the simple dissolution of the USA into fifty independent nations is my favourite. It’s a simple, clean, humble admission of the complete failure of the American experiment, and it provides a nonviolent resolution to the Red/Blue conflict, letting each state’s population govern themselves as they see fit.

Would the armed forces stand in their way? Would Washington march against state militias, dissident army factions,  and citizens across the country, annihilating tens of millions of Vaisya Americans in a new civil war bloodier than any the world has ever seen? Maybe. But if so – if the ruling class would actually wage this war, commit a genocide against people who just want to be left alone, to go their own way, live their lives, and be free of their coastal overlords – well, then we’re probably fucked anyways.

In the absence of a revolution, here are the people on track to inherit power:

These people – and of course, those who actually control them –  must be stopped. That is our generation’s burden, and it is our great opportunity.

How To Prepare For A Revolution

Arguably, a revolution is already occurring in the American mind. People are losing faith in the status quo. By reading and sharing this post, you are already contributing to a pre-revolutionary environment. The only question is: will you be a part of what comes next?

The success or failure of any revolution will be a function of the quality of people supporting it. A revolution led by healthy, successful, intelligent, disciplined men will win. If you want power, become worthy of it.

If you believe that America in 2015 would benefit from a peaceful revolution – and quite frankly, between unnecessary wars, mass surveillance, population replacement, fiscal insolvency, the breakdown of family and community, a vanishing middle class, and the widespread elevation of depraved lunatic social justice warriors to positions of power and influence, you’d be crazy not too – the best thing you can do is work on becoming the best possible version of yourself.

Then wait.